Choosing an SEO Company Just Got Easier, and Harder
SEO, or Search Engine Optimization has changed quite a bit in the past eleven years. In fact, one of the most exciting things about Search is how frequently changes. Well, at least to those of us to respect, understand and have a solid understanding of the search engine landscape.
For those who don’t live and breathe search every day, SEO can be intimidating. After all, the performance of the website is directly related to the performance of the business for most organizations. Who wants to risk being de-listed or pushed off page one in search?
How to Choose and SEO Firm
Choosing an SEO firm is easier because there are fewer firms providing services. Many simply closed up shop after Google’s most recent algorithm updates. Still, choosing an SEO service provider is more difficult because SEO has become so complex and fast-paced, it is increasingly difficult for organizations to know what to look for in a firm.
Here are a few tips to help you make an informed decision:
Just Say No to Link Building Schemes
Optimizing a website is so much more than meta data and keywords. In fact, recent algorithm changes have forced many SEO firms out of the industry. SEO Practices like link-exchanges, pay for link and link-building schemes have become toxic to websites that resulted to this as their primary effort to maintain SEO. Fortunately, not every firm embraced this practice, which the Google Penguin update specifically targeted.
Some have experienced a great loss of traffic as a result of this recent update. Others, who resisted this practice and sustained tried and true methods in website optimization have continued to deliver results for their clients.
Content is King in SEO
Ethical SEO firms who never added link-building schemes to their service offerings feel vindicated as they have relied upon quality content to qualify websites to appear at the top of Google, Yahoo and Bing search engine results.
The only type of link that you should ever attempt to attract should be what we call “organic” links. Meaning, you don’t contact someone or create some sort of exchange to reciprocate links. But rather, when you create quality, relevant content that invites sharing, comments, clicks to other parts of your website and/or inquiry about your product or service, you are more likely to be rewarded by Google, Yahoo and Bing.
Keyword Lists Are a Thing of the Past
Never sign an SEO contract for 6-12 keywords that the vendor chooses to optimize the website for. Finally, the SEO industry has gravitated toward best practices in Long Tail SEO to build content that more closely relates to how customers are looking for solutions to their challenges.
Did you know that Google is moving from word-based index to the Knowledge Graph? This means you must also shift your focus from keywords to strategically optimized assets that successfully reach new customers.
Instead of competing for a handful of keywords, you should be focusing on supporting branded search with primary keywords, secondary keywords to reach customers in every phase of their quest for what you have to offer.
SEO is not magic, trickery or smoke and mirrors. SEO can be extremely effective in helping your organization compete for top position in search, pre-qualify the click and close business.
Contact us if you you would like to learn more, we’d be happy to help!
Our websites have enjoyed 25-300% increase in traffic despite Google algorithm updates. Would you like to see more visitors find your website?
We would be delighted to talk about how to improve the performance of your website.