How important is Social Media SEO to Search Engines Google and Bing?

How Important is Social Media to Search Engine Google? Social Media Platforms Want Acitivity to Appear in Google Search Results In the spring of 2009 Twitter modified the social media platform to improve search engine visibility on Google, the search engine that continus to dominates search engine activity. Why should Twitter and You Care About Google Search? According to Comscore, Google generates approximately 67% of all search engine activity. The remaining share is split between Yahoo, Microsoft (MSN and Bing) AOL, etc. Twitter Profiles and "Tweets" are Searchable by Google - by Design Google has adapted their algorithm to crawl social media profiles and updates on social media microblogging site Twitter. More on Google and Search Engine Algorithms To prove this, we have tested the search engine visibility of a Twitter account that had no website. Google seach engine results placed the Twitter account in positions 1 and 2 in relevant keywords and phrases. This was not by accident of course, we had optimized the Twitter account (also called "Twitter SEO") to be Twitter AND Google search friendly. Yet, Most Social Media Content is not Search Engine Optimized Surprisingly few Tweeters and social media marketers seem to have a handle on how to optimize - SEO - their account for Google or the Social Media Platform's own search functions. Those that do optimize do measurably better at building followers, friends and active relationships with customers that become marketing audiences. Google Sees All In April 2009 Twitter search engine optimized their platform to be more search engine (Google) friendly. Google's algorithm seeks profiles AND updates of social media accounts. If you are being proactive in SEO of your Twitter profile and updates, you can rank #1 or #2 on Google with a simple Twitter account (we've done it!). Why Should You SEO Your Twitter Account? If you're wondering whathappens if content (on websites, social media platforms, blogs, etc.) is not search engine optimized, or you don't manage your brand in the world of social media or Web 2.0 websites. Consider that what you DON'T say can be more powerful than what you DO say. The results of not proactively leveraging social media and web 2.0 sites can be disasterous, even comical.. Take, for example, what Google offers as potential search engine results when you key in "twitter is" into Google.com search. (see below) Click Here for the whole story on the blog entry: How Google Sees Twitter - A Comical Yet Tragic Story. Follow us on Twitter! Rebecca Murtagh as "Virtual Marketer" on Twitter Karner Blue Marketing Twitter Account © 2009 Karner Blue Marketing LLC - All Rights Reserved.	Social Media Marketing Guide Twitter SEO - How Social Media SEO Increases Visibility Value of Integrated SEO, SEM, Public Relations / PR, Web 2.0 and Social Media Marketing Campaigns How Social Media Can Support Search Engine Optimization, SEO SEM & Visibility Social Media Promotes Viral Marketing Activity Google Dominates Search, How Important is Social Media To Google? Directly Engage Qualified Audiences & Customers Differentiate Yourself From Your Competition With An Effective Social Media Marketing Strategy Why Social Media Must Integrate Into the Marketing Mix Social Media Rules of Engagement The 4 'Ps of Social Media Marketing Looking for assistance with your social media strategy, deployment and optimization? We provide expert, search engine optimized SEO SMM Social Media Marketing Services includng "Twitter SEO", for corporate brands, small businesses and entreprenuers.