How Social Media Marketing Promotes Viral Marketing Activity
Social Media Marketing (SMM) has been identified by most businesses as part of their marketing priorities for 2010 and beyond. Few know what they will do, or how they will leverage the time and energy invested into social media marketing into revenue, but they have hope based on how effective social media has been for some highly-visible companies. The nature of social media is to be social.
The companies that have effectively created a compelling social media dialogue with their followers and friends that they have been able to parlay into viral marketing activity that takes on a life of its own.
What a good Viral Social Media Campaign Offers: - Repetitive mention of your brand.
- Organic (free) reaching new audiences through friends, family and colleagues via messaging, promotions or offers.
- Cross-platform deployment, leveraging all the best platforms (Twitter, Facebook, YouTube, LinkedIn, MySpace, etc.) for one common goal.
- A social media campaign or social media profile can become the #1 search result under specific keyword searches...without a website.
- Clicks from search engine results to your website from top search engine rankings can improve your website's overall search engine performance.
Because search engines only includes social media marketing efforts in organic or natural search results, what they find in your social media profile, updates, content or tweets will determine search engine visibility.
Organic results are where most people click, but if your social media presence is not optimized it won't matter how active your account is...your social media efforts will be "invisible" to the search engines and you will likely miss out on this valuable aspect of social media marketing.
Wonder why SEO seems to revolve around search engine Google?
Read: Google Dominates Search, How Important is Social Media to Gogle?
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