How Social Media Marketing Supports SEO SEM & Search Engine Visibility
Social Media Marketing (SMM) has captured the imagination of marketers across the globe. SMM has also capture the attention of the search engines.
At the end of the day the primary purpose of search engines like Google, Yahoo, Bing, MSN, is to deliver the most qualified results to a search engine query. Most businesses will either search engine optimize their website (SEO) to achieve top organic ranking, or engage in paid listings with PPC (pay per click) programs such as Google Adwords.
Keywords are what make the world of search go 'round. How prolific, targeted and effective internet assets are, the more visible they become on search engines, no matter what form factor they take.
**Few marketers understand this: SEO is not just for websites, it is also for blogs, press releases, articles, social media profiles, social media updates...yes, even "Tweets".
How Social Media Marketing Can Support SEO and SEM: - Social media platforms function on keyword search: you can find others to be social with, searching by name, company, topic, event, keywords and even products and services.
- A social media campaign or social media profile can become the #1 search result under specific keyword searches...without a website.
- Clicks from search engine results to your website from top search engine rankings can improve your website's overall search engine performance.
Because search engines only includes social media marketing efforts in organic or natural search results, what they find in your social media profile, updates, content or tweets will determine search engine visibility.
Organic results are where most people click, but if your social media presence is not optimized it won't matter how active your account is...your social media efforts will be "invisible" to the search engines and you will likely miss out on this valuable aspect of social media marketing.
More about why you want your Social Media Marketing to be Search Engine Friendly: - Customers trust organic search engine results over paid placements.
- Source: emarketer 2009 - Approximately 88% of all search engine clicks are on the top 5 organic results.
- Internet users are 6 times more likely to click on organic results than paid results.
- Source: Oneupweb study
Twitter, Facebook, LinkedIn, MySpace, YouTube all allow for some sort of optimization, if you know what you are doing. Wonder what SEO, search engine Google and Social Marketing have in common?
Read: Google Dominates Search, But How Important is Google to Social Media Marketing? | |
