The Value of Integrated Social Media, SEO, SEM, PR, Web 2.0 & Internet Marketing
Generating Clicks to Conversion for ROI
Social Media Marketing (SMM), Search Engine Optimization (SEO), Search Engine Marketing (SEM), Web 2.0, Public Relations and Internet Marketing efforts increase in value when they are integrated in the context of an integrated marketing strategy.
The web offers many channels for you to directly engage B2B, B2C customers using social media. It all began with the website, then internet advertising, search engine optimization and marketing, publicity, public relations, Web 2.0 and now social media marketing has entered the mix. Every aspect of how effectively your business is marketing online is directly impacted by some sort of SEO, or search engine optimization. SEO is driven by brand, value proposition, geographic market, competitive differentiation and ultimately, when done correctly, reaching your most qualified customers and prospects.
When integrated, each and every online marketing effort rolls up in to the integrated marketing plan cohesively, which improves effectiveness of the individual efforts as well as the impact of the overall effort.
The Value of Integrated Marketing: - Search engine, advertising, social media and even Web 2.0 platforms all function on keyword search. Integrated management across all marketing efforts allows you to reach customers, whether they are searching by your company name or brand, topic, event, products or services.
- Integration promotes brand management across all internet platforms, even social media and Web 2.0 which are most challenging to brand managers.
- Optimization across, and between, your online marketing efforts can improve overall search engine performance, when done effectively.
- Cohesive marketing efforts allow for orchestrated messaging, cross-promotion and response
- Conversion of website visitors to customers can be effectively monitored and measured when orchestrated within the context of an integrated marketing plan.
- Integrated mangement of all internet and website promotions enable you to grow market share.
Of course online, the bottom line will always be how to promote conversion of clicks and visitors to customers, making social media targeting and demographics a vital part of the social media strategy.
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