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      | Rebecca is a consummate marketer and passionate entrepreneur at heart. Driven by over 25 years of professional marketing experience. Rebecca jumped at the chance to enter Internet marketing over 13 years ago, (mid 1990'a) starting with her involvement in the strategy, planning, creation and marketing of the first few websites for a 80 million dollar publishing imprint of International Thomson Publishing. An Exceptionally Diverse, Yet Focused Career Before the Internet became part fo the business climate in the 1990's Rebecca's career had spanned Advertising, Graphic Design, Creative Direction, Writing, B-2-B Sales, Retail Management (how she put her self through college) and of course...Marketing. With a career starting before the introduction of the computer to the desktop, she jumped at the opportunity to work on the earliest Macs in the 1980's, seeking out and embracing emerging technology ever since. Always motivated to master state-of-the-art software and their applications to productivity and profitability for employers and clients, Rebecca is a self-taught professional, owner of an award-winning marketing firm and widely recognized as an expert in her field, leading the way in Website Strategy, Usability, SEO Design, Search Engine Optimization, Promotion and Internet Marketing. Rebecca's diverse professional experience enables her to develop and leverage innovative methodologies that aren't just cool and up-to-date, but able to impact the bottom line for organizations of all sizes. An Internet & Marketing Pioneer Unlike the traditional perspective of the time that websites were IT assets, Rebecca recognized early on that the website was a marketing asset. Rebecca was an early advocate of this shift, promoting the involvement of marketing professionals in working with corporate clients. When given the opportunity, of course Rebecca jumped at the chance to become Marketing Director at an early new media start-up in the beginning days of the commercial internet website development. Working side by side with website developers, architects and e-commerce pioneers to develop innovative new web-based applications, tools and environments, Rebecca developed a true appreciation for the development of innovative problem-solving technologies that businesses could use. Her involvement in the design, development and promotion of websites began the early formation of the methodologies for website design, email, SEO and internet marketing. Rebecca discovered her love of training at this organization, teaching executives and practitioners how to leverage their website, statistics and tools to impact the bottom line for their organizations. Pushing The Edge In Website Function and E-Commerce Rebecca was then enticed to move on to Harte Hanks Worldwide to lead the new media team of developers, website designers and SEO staff to launch the firm's first $1 million dollar budget e-commerce website for Rhodes Furniture to rival Furniture.com. Rebecca led the creation of innovative new applications of Flash technology in the 1990's to build the web's first interactive "room planner" which integrated size and dimensions of e-commerce assets to enable pre-purchase room design for home owners and interior designers to save and manipulate...resulting in one of the Internet's earliest fully interactive tools. Upon successful launch, Rebecca immediately accepted an invitation to become Director of Marketing, New Media Services for the publicly traded technology company, Wave Systems, to develop OEM and international distribution of a very early Web 2.0 social media platform, DRM for streaming media and transactional security "wallet" platform. Becoming Corporate Marketing Director, Rebecca was part of a team with partners wuch as Philips, Compaq, Sony and CyberComm in Europe. Business Owner & Entrepreneur Professional Speaker - Pharma SEM Annual Conference - 3 hour Session - NHFA - National Home Furnishings Association Annual Conference - Paradise Island, Bahamas - 2 Seminars A Recognized Expert | |
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