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Karner Blue U
website, search engine, internet marketing seminars & training classes.

fact:
Search Engines like Google and Yahoo
are the #1 Go-To source YOUR prospects are 
using to find the companies they buy from.
How visible is your business ?


website web site design copy planning business training optimization SEO search engine expert Albany Schenectady Troy NY New York US, FL, HI, MA, CTseo training registration for expert search engine trainer Karner Blue Marketing U

If you prefer to pay by company check, you may
request an invoice, to be sent via email
at least 7 business days before each event.

Be sure to include date, location and session.
Payment must be received prior to the event.

Karner Blue U training calendar

Learn HOW TO implement proven, effective, results-driven "White Hat" methods to improve your website's natural, organic search engine ranking on Google, Yahoo and other search engines, web site usability, performance of Internet PPC marketing campaigns, improve ROI conversion of website visitors to customers and more!

Group classes not for you?

Request information about Custom Training or on-site Corporate Training.

Get seminar schedule updates, news and discount offers,
delivered automatically to your email box:

Karner Blue U SEO Search Engine Internet Web Site Design Planning Copywriting Marketing Training Albany NYCorporate Custom Training
For professionals prefer confidentiality and more specific focus on topics relevant to their particular business scenarios and goals. At Karner Blue Marketing headquarters in Schenectady, New York or on-site at your business.

If you are seeking more than general knowledge delivered in workshop or seminar format,
Custom SEO, Search Engine Marketing, E-Business and Website Strategy, Website Planning, Search Engine Design, PPC and Google Analytics Training allows us to combine valuable information about current and emerging trends while addressing the specific needs of your business including website analysis, training, strategic planning and consulting.


Click to Request a Custom Training Quote

Register for Karner Blue U Seminars and Workshops below:

April 2008

Register now > > >
for one of our upcoming
search engine design,
internet marketing, or
website copywriting
optimization workshops,
seminars, classes or training.

Pre-Registration is Required.

SEO web site optimization planning seminar class workshop

2008 Website Planning Primer


Planning to build a new website or redesign your existing website?
You can't afford to miss this information-packed session on interface planning, design, usability, search engine optimization, copy, and conversion. You could save thousands from what you learn in this session whether you plan to do it yourself or hire vendor.
 
Tuesday April 15, 2008
8:30AM-11:30AM

  • Search Engine Myths vs. Facts
  • How Search Engines "See" Your Website
  • Defining the Mission of the Website
  • Competitive Positioning
  • Importance of Good (not just pretty) Interface Design and Usability
  • Copywriting and Content Management
  • Search Engine Optimization SEO
  • Measuring Performance and Conversion of Visitors to Customers
  • Defining Requirements
  • Choosing the Right Vendors
  • Interactive Discussion - Q&A
  • Includes FREE BONUSES worth $200!

    • "The Website Check-Up
    • A $99 Service Credit Coupon
    All This for Only $249. per person!
    Register early!




    ** If you have a discount to apply, it will be applied during checkout.
    Your Registration and/or Travel Expenses may be Tax Deductible.



    Location:
    Karner Blue Marketing   Click for Map & Directions

    U-Start Building, Suite 201
    2 Nott Terrace @ Corner of Union Street
    Across from Union College Campus
    Schenectady, NY 12308 US

    (Free off-street parking available BEHIND Friendly's Restaurant)


    How Important IS Search Engine Marketing To YOUR Bottom Line? 
    - Executive Series
    For Company Presidents, Business Owners & Directors

    Tuesday April 30, 2008
    8:30AM - 11:00AM 

    How important is it for YOUR business to leverage search engine marketing efforts to support your immediate and long term business goals?

    9 out of 10 online purchase decisions begin with a search. Even if you are not selling online, 80% of your prospects will search online for informaiton, companies to do business with and/or your company website to learn more about your business.

    If your competitors are more visible on search engines, chances are they are getting business that you want, possibly even from customers that were initially looking for your business.


    This session provides the facts and statistics that you need to determine whether search engine marketing could be an untapped source of new business for your organization.

    We'll discuss how search engine marketing, when done right can reach target audiences and bring new customers to your business website.
    We'll cover:
    • Search Engine Marketing Myths vs. Facts, what you can't afford NOT to know.
    • How Search Engines "See" Your Website
    • Recent Trends, Statstics and Internet User Trends
    • Case Studies: How Other Businesses Benefit from SEO and SEM
    • Competitive Positioning
    • Google Analytics, Website Statistics and Measuring Customer Acquisition
    • How to Decide Whether to Optimize for Natural Organic Search or Invest in PPC Campaigns
    • Interactive Discussion - Q&A

    Includes FREE BONUSES worth $300!

    • "The Website Check-Up
    • A $99 Service Credit Coupon
    • 15Point SEO Expert Analysis of Your Website. 
    All This for Only $299. per person!
    Only 5 Seats per session so register early!



    NOTE: Want to Cover these topics as they specifically relate to YOUR business? This session also available as Custom Training at Karner Blue Headquarters for $399. per person. Call (518) 935-4101 to learn more or to request a quote for On-Site Session with your team.

    Location:
    Karner Blue Marketing
      
    Click for Map & Directions

    U-Start Building, Suite 201
    2 Nott Terrace @ Corner of Union Street
    Across from Union College Campus
    Schenectady, NY 12308 US

    (Free off-street parking available BEHIND Friendly's Restaurant)

    ** If you have a discount to apply, it will be applied during checkout.
    Your Registration and/or Travel Expenses may be Tax Deductible.

     


    May 2008

    Register now > > >
    for one of our upcoming
    search engine design,
    internet marketing, or
    website copywriting
    optimization workshops,
    seminars, classes or training.

    Pre-Registration is Required.

    Save The Date for This Special Event!

    Marketing Power Play
    Promoting your business always requires effort.
    Marketing during a recession requires a little bit of creativity.

    This powerful half-day seminar explores an innovative new approach
    to integrate Publicity, PR and Search Marketing to
    get your business noticed by the media and prospects,
    no matter how big (or small) it may be.

    Registration opens April 10th

    Led by
    Rebecca Murtagh of Karner Blue Marketing
    and Shannon Cherry of Be Heard Solutions.

    May 8, 2008
    8:30am registration, 9am-1pm Seminar
    Only $20 per person!!! 
    For a half-day with 2 experts.
    Proceeds to benefit local charity, Girls, Inc.

    Holiday Inn Turf, Wolf Road, Albany, NY




    Limited Seating...Please Register Early!

    Google Analytics Clinic: How to REALLY Leverage This Free Tool
    Tuesday May 13, 2008
    8:30AM - 10:00AM

    Website statistics provide powerful information that EVERY business should be reviewing on a regular basis. Even if you have website statistics, Google Analytics is a FREE tool that many businesses use, or want to use to gain a better understanding of how much traffic is coming from search engines like Google and Yahoo, how well the website is serving your visitors and how well the site impacts your bottom line. In this session we'll address how to implement, read, evaluate and respond to the data in a way that supports your immediate and long-term business goals.


    We'll cover:
    • Google Analytics Overview
    • Little-Known Features You Will Find Invaluable
    • Implementation Tips and Techniques
    • How to Read Reports, Compare to Regular Stats and USE the Data
    • What To DO With the Intelligence The Reports Provide
    • Google Analytics, Website Statistics and Measuring Customer Acquisition
    • How to Use as Overview of Natural Organic Search Performance, or PPC Campaigns, Conversion
    • Interactive Discussion - Q&A
    $79. per person or Register with PPC Session for Only $99 for both sessions!
    Limited seating so register early!

    SEO Training Albany NY US Workshop Seminar Registration Expert

    NOTE: Want to Have an Expert Review YOUR COMPANY's Analytics with You? This session also available as Custom Training at Karner Blue Headquarters for $149. per person. Call (518) 935-4101 to learn more or to request a quote for On-Site Session with your team.

    Karner Blue Marketing   Click for Map & Directions
    U-Start
    2 Nott Terrace @ Corner of Union Street
    Across from Union College Campus
    Schenectady, NY 12308 US
    (Free off-street parking available BEHIND Friendly's Restaurant)


    ** If you have a discount to apply, it will be applied during checkout.
    Your Registration and/or Travel Expenses may be Tax Deductible




    Limited Seating...Please Register Early!


    How to Get the Most From Search Engine PPC Campaigns

    Tuesday May 13, 2008
    10:15AM - 11:45AM


    Nothing better than free money, right?! If you're like most businesses, you've been introduced to Google Adwords adn Yahoo Search Marketing with a postcard with free money to spend on PPC advertising on search engines. Unfortunately, the most common complaints businesses have are that they find PPC expensive, addictive, time-consuming and rarely produces a positive impact on their business. We'll cover:
    • How PPC (pay per click works on Various Search Engines
    • When to Use PPC Campaigns (and when not to!)
    • How to Determine if You're Getting the Results You Should Be Getting
    • Common Mistakes Made by Novice Adwords and Yahoo Search Advertisers
    • The Importance of Keywords
    • Choosing between Google, Yahoo, PPC, Online Yellow Pages like Yellow Book
    • 5 Tips to Avoid Becoming a PPC Junkie:  Make the Most of The Time You Invest
    • Prevent Runaway Budgets
    • How to Measure and Adapt to Performance for Optimum ROI
    • Interactive Discussion - Q&A

    Includes FREE BONUS!

    • "The Website Check-Up

    $79. per person or Register with Google Analytics Session for Only $99 for both sessions!
    Limited seating so register early!





    ** If you have a discount to apply, it will be applied during checkout.
    Your Registration and/or Travel Expenses may be Tax Deductible.

    Location:
    Karner Blue Marketing  
    Click for Map & Directions
    U-Start Building, Suite 201
    2 Nott Terrace @ Corner of Union Street
    Across from Union College Campus
    Schenectady, NY 12308 US

    (Free off-street parking available BEHIND Friendly's Restaurant)



    SEO web site optimization planning seminar class workshop

    2008 Website Planning Primer


    Planning to build a new website or redesign your existing website?
    You can't afford to miss this information-packed session on interface planning, design, usability, search engine optimization, copy, and conversion. You could save thousands from what you learn in this session whether you plan to do it yourself or hire vendor.
     
    Thursday May 15, 2008
    8:30AM-11:30AM

  • Search Engine Myths vs. Facts
  • How Search Engines "See" Your Website
  • Defining the Mission of the Website
  • Competitive Positioning
  • Importance of Good (not just pretty) Interface Design and Usability
  • Copywriting and Content Management
  • Search Engine Optimization SEO
  • Measuring Performance and Conversion of Visitors to Customers
  • Defining Requirements
  • Choosing the Right Vendors
  • Interactive Discussion - Q&A
  • Includes FREE BONUSES worth $200!

    • "The Website Check-Up
    • A $99 Service Credit Coupon
    All This for Only $129. per person!
    Register early!




    ** If you have a discount to apply, it will be applied during checkout.
    Your Registration and/or Travel Expenses may be Tax Deductible.



    Location:
    Karner Blue Marketing   Click for Map & Directions

    U-Start Building, Suite 201
    2 Nott Terrace @ Corner of Union Street
    Across from Union College Campus
    Schenectady, NY 12308 US

    (Free off-street parking available BEHIND Friendly's Restaurant)


    How Important IS Search Engine Marketing To YOUR Bottom Line? 
    - Executive Series
    For Company Presidents, Business Owners & Directors

    Wednesay May 21, 2008
    8:30AM - 11:00AM 

    How important is it for YOUR business to leverage search engine marketing efforts to support your immediate and long term business goals?

    9 out of 10 online purchase decisions begin with a search. Even if you are not selling online, 80% of your prospects will search online for informaiton, companies to do business with and/or your company website to learn more about your business.

    If your competitors are more visible on search engines, chances are they are getting business that you want, possibly even from customers that were initially looking for your business.


    This session provides the facts and statistics that you need to determine whether search engine marketing could be an untapped source of new business for your organization.

    We'll discuss how search engine marketing, when done right can reach target audiences and bring new customers to your business website.
    We'll cover:
    • Search Engine Marketing Myths vs. Facts, what you can't afford NOT to know.
    • How Search Engines "See" Your Website
    • Recent Trends, Statstics and Internet User Trends
    • Case Studies: How Other Businesses Benefit from SEO and SEM
    • Competitive Positioning
    • Google Analytics, Website Statistics and Measuring Customer Acquisition
    • How to Decide Whether to Optimize for Natural Organic Search or Invest in PPC Campaigns
    • Interactive Discussion - Q&A

    Includes FREE BONUSES worth $300!

    • "The Website Check-Up
    • A $99 Service Credit Coupon
    • 15Point SEO Expert Analysis of Your Website. 
    All This for Only $199. per person!
    Only 5 Seats per session so register early!



    NOTE: Want to Cover these topics as they specifically relate to YOUR business? This session also available as Custom Training at Karner Blue Headquarters for $399. per person. Call (518) 935-4101 to learn more or to request a quote for On-Site Session with your team.

    Location:
    Karner Blue Marketing
      
    Click for Map & Directions

    U-Start Building, Suite 201
    2 Nott Terrace @ Corner of Union Street
    Across from Union College Campus
    Schenectady, NY 12308 US

    (Free off-street parking available BEHIND Friendly's Restaurant)

    ** If you have a discount to apply, it will be applied during checkout.
    Your Registration and/or Travel Expenses may be Tax Deductible.

     


    Karner Blue U provides
    SEO TRAINING
    Practical & Useful Web Site Search Engine Optimization Training Workshops that include:
    Search Engine & Internet Marketing Seminars
    Web Copywriting Workshops
    Search Engine Design
    Web Site Planning Workshops

    Corporate Training, Classes and a Professional Speaker for Events are also available.
    Karner Blue U's mission is to provide small to medium sized businesses, entrepreneurs, website designers, developers and marketers with powerful, timely and useful education about emerging trends and best practices.
    Learn Today, Implement Tomorrow!

    Karner Blue U is a product of Karner Blue Marketing, LLC an award-winning marketing firm specializing in helping clients leverage proven methods and best practices in search engine optimization marketing, SEO, SEM, search engine design, website usability ROI performance optimization, Internet PPC pay-per-click marketing and integrated marketing strategies.

    If at any point you require professional assistance with your search engine marketing efforts, we invite you to
    visit 
    KarnerBlueMarketing.com for expert SEO/SEM consulting and Internet Marketing services.

    View our SEO Training Calendar for Search Engine and Internet Marketing Seminars and Workshops

    ©
    2001-2007 All Rights Reserved
    Karner Blue U, Karner Blue Marketing, LLC  - Your Virtual Marketing Partner!
    On Site Corporate Training Available.
    Karner Blue U serves clients across the US and the world from
     beautiful upstate New York's Capital Region of Albany, Schenectady ,Troy, Saratoga Springs, NY