Karner Blue Marketing News Search engine optimization marketing specialists providing |
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| KARNER BLUE MARKETING GOES THROUGH METAMORPHOSIS Marketing Firm turns focus to search engine and internet marketing to meet the high demand to help businesses respond to new trends in online behavior. Albany, NY USA, February 27, 2007 - Karner Blue Marketing, recognized as one of the area's most innovative marketing firms, has gone through a metamorphosis to meet the growing demand for search engine optimization (SEO), website marketing, usability and ROI performance optimization services. Karner Blue Founder and Chief Strategist, Rebecca Murtagh, decided to focus on one of the specialty areas which has made them different from the website design and development firms all along. Always a marketing firm first, Karner Blue Marketing has focused on search engine optimization and website marketing for years. Now, they will leverage their years of experience to help businesses proactively leverage the investment they have made in their website to generate visibility, leads and sales for a better bottom line. Ms. Murtagh's decision to rework their services to focus on search engine marketing is supported by a recent Forrester Research study that reports that customers are using search engines more than any other source of media to locate the businesses they will do business with: - 80% use search engines - 28% who will guess at a company's website URL - 13% who rely on word of mouth 10% who respond to print ads - 10% who respond to online ads - less than 9% who will respond to television ads, email advertisements, targeted emails, forwarded emails or outdoor advertising. "We get the call from business owners and presidents after they've spent thousands, to tens of thousands, of dollars to build a website that has yet to meet their expectations in generating brand awareness, leads or sales. Our services have evolved to focus on improving the visibility, performance and promotion of websites in response to the need generated by business owners and presidents that have invested significant resources into the creation of a website, only to find that it is virtually invisible and receiving little to no traffic from their target market", explains Murtagh. Ms. Murtagh goes on to explain; "Optimization only works when it is achieving desired results. For most businesses, that means appearing on page 1 of Google according to actual search terms being used by their target audience, almost always not the keywords they thought would work. Our proven methods achieve those results". Search engine optimization marketing, also known as SEO or SEM, can be highly effective in driving qualified traffic to your website through high list rankings in search results of Google and other search engines. Many, if not most, website designers and firms state that they "optimize" the websites they create. Many businesses quickly learn once the website goes up that they are not optimized to compete in the space they are targeting. True optimization is a highly specialized marketing function that requires an intimate understanding of best practices and will generate measurable results, because the search engines each have their own rules, which they change frequently, expert assistance is often required to achieve desired positioning. Search engine optimization and website marketing services are in high demand as business owners realize that just having a website is not enough to compete in today's online marketplace. For more information, visit www.KarnerBlueMarketing.com or call (518)-935-4101 About Karner Blue Marketing, LLC Karner Blue Marketing – Your Virtual Marketing Partner! An award-winning marketing firm specializing in the creation of innovative, competitive strategies to differentiate their clients, reach target audiences in order to support each client’s business goals with measurable results. Solutions include proven methods in Search Engine Optimization, Internet PPC Marketing, Website Usability Optimization, Email Marketing and Website Promotion programs. To learn more, please visit our website: www.karnerbluemarketing.com or call (518) 935-4101
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An award-winning internet marketing firm specializing in helping clients leverage proven methods and best practices in "White Hat" SEO search engine optimization, SEM, search engine design, website usability ROI, and conversion of visitors to customers. Internet PPC pay-per-click campaigns including Google Adwords, e-business strategy, web planning consulting and integrated marketing strategies. Karner Blue Marketing, LLC offers their expertise to companies throughout the United States and beyond from beautiful upstate New York. 150 miles north of NYC in NY's Tech Valley - Capital District Region. |  | |
