Twitter and Facebook Enable Social Media Marketers To Reach Customers Directly for 1-to-1 Relationships. Social Media Offers a 1-to-1, Direct Relationship With Your Customers A "Customer" could be defined beyond obvious e-commerce customers, as service clients, investors, employees, strategic partners, media, bloggers, or basically anyone who supports your business objectives.  Social media promotes un-precidented access between organizations and their audiences. Although the social relationship is based on an "opt-in" platform where your customers choose to "follow" or "friend" you, social media then allows you ongoing access and a platform to present continuous messages to your customers over time. At least until they "opt-out" by un-following or removing you as a friend. Direct Communication With Your Audience on Social Media Of course, the primary goal is to be social, but those who respect the medium and relationship find it easier to introduce promotions and action-oriented messaging intended to drive results via:
each and every one of these social media assets offer the opportunity for viral marketing and promotion by your audience. Twitter and Facebook, the leaders of the social media landscape, show a significant representation of adults above age 35, much to the surprise of many business marketers. Your ability to take full advantage of the eyes and ears of your social media audience will depend on:
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