Futurist, Strategist, Entrepreneur, Innovator & Educator
Always motivated to master state-of-the-art technology and applications to deliver productivity and profitability for employers and clients, Rebecca is a self-made entrepreneur, founder of an award-winning marketing firm and author, widely recognized as an expert in her field, and leading the way for entrepreneurs, executives, and business owners to tap into the true DNA of their organization to become market leaders.
Rebecca’s passion for what she does is infectious when speaks on any one of a wide variety of topics from cultivating the passion that creates great leaders, to real-world topics related to business strategy, E-Business Strategy, Social Media Marketing, Usability, SEO, Website Design, Development and Conversion, Search Engine Optimization, Promotion and all things related to the Marketing of a business or brand. Rebecca’s diverse professional experience enables her to develop and leverage innovative methodologies that are beyond cool and up-to-date, she helps professionals identify and seize opportunities that positively impact the bottom line.
How fortunate I am to get up every morning and do what I love to do…help others achieve their goals and be successful!
-Rebecca Murtagh, President of Karner Blue Marketing LLC
Consummate Marketer,Business ‘Optimizer’ and Entrepreneur at Heart
Driven by over 25 years of professional marketing experience, Rebecca jumped at the chance to enter Internet marketing in the mid 1990’s, starting with her involvement in the strategy, planning, creation and marketing of the first few websites for a 80 million dollar publishing imprint of International Thomson Publishing.
She went on to take the lead on the first $1 million dollar budget e-commerce website for Fortune 500 Harte Hanks Interactive, of Harte Hanks Worldwide, as Director of New Media Services and then Corporate Marketing for Wave Systems Corp (WAVX) before starting Karner Blue Marketing in 2001.
As a thought-leader in search, social and internet marketing, Rebecca has earned recognition as an industry expert. She has been invited to speak, train and lecture at public events and to private groups throughout North America.
Expert in Search, Social and Internet Marketing
Rebecca has earned international respect as an expert in her field for her knowledge and ability to convey complex topics in a positive, useful manner as a professional speaker to audiences from 15 to 500+. Rebecca’s shares observations, insights and tips with the Search Engine and Social Media industry in her monthly column on Search Engine Watch.
Professional Keynote Speaker, Seminar Presenter, Trainer & Panelist
She has presented workshops, conference sessions, lectures and seminars around a large variety of internet, website, search engine marketing and business topics for international, national and local organizations, including:
:: NANP Annual Conference at the Hilton Resort Tucson, AZ – Rebecca filled every seat in her session ‘Winning Hearts and Minds’ to professionals eager to learn how to leverage today’s social economy to build a business on what makes their business unique.
::SFIMA – South Florida Interactive Marketing Association Summit 2014: Rebecca presented ‘Winning Hearts and Minds’ to professional marketers at this popular annual conference.
:: Pubcon New Orleans 2014 – Million Dollar Websites book-signing and presented two sessions: Social Media in the Overall Marketing Plan, and Social Media and Search Today.
:: Pubcon at University of Texas, Austin, TX 2014 – Million Dollar Websites book-signing and ‘Convergence of Social Media and Search’ presentation.
::Chamber of Commerce – Guilderland, NY February 2014: Rebecca Murtagh was invited to present Social Media: A Vital Business Leadership, Sales, Marketing and Customer Relations Tool for the Sustainable Business to members and guests.
::Pubcon Austin Regional 2014 at University of Texas: Rebecca Murtagh presented a spotlight session: ‘The Convergence of Social Media and Search’ to share latest research on the indisputable relationship between social and search to professional marketers and SEO’s.
::AOA Conference 2013, Albuquerque, NM – Speaker for two sessions at the Annual Management and Marketing Conference for America Outdoors Association in Alburquerque, NM.
The Future of Digital Commerce and The Power of Google+ and Hangouts, were standing-room only sessions, followed by a private hangout for attendees to join to become more familiar with the webinar, video conferencing, social engagement platform.
::SFIMA – South Florida Interactive Marketing Association Summit 2013 and 2014: as one of the Pubcon speakers invited to present to the association of professional marketers from some of the largest brands in the U.S., Rebecca presented ‘All Roads Lead to Home’ in 2013 and ‘Winning Hearts and Minds’ in 2014.
:: Pubcon New Orleans 2013 – Million Dollar Websites book-signing and presented two sessions: Social Media in the Overall Marketing Plan, and Social Media and Search Today.
:: SESNY: Search Engine Strategies NYC – Meet the Experts, meeting with business owners to answer burning questions about website Conversion.
:: The Special Event: Chicago, IL How to Reach Your “Ideal Customers” Using Today’s Digital Landscape.
:: PubCon Las Vegas 2012: Las Vegas – Two Sessions: Social Media, Search and Your Brand; Integrating Social Media Into the Marketing Plan
:: Digital World Expo Las Vegas: Two Sessions – LinkedIn and Loaded; Google+ Inside and Out
:: PubCon Paradise 2012 Presenter and Panelist: The Convergence of Social Media , Search and Real-Time Search
:: PubCon Las Vegas 2011 Presenter and Panelist: The Convergence of Social Media , Search and Real-Time Search
:: Rebecca’s Post on the PubCon Social Media and Search Blog: Social Media Without Optimization Don’t Mean a Thing
:: Nascar RV Resorts – Morgan RV Resorts: Keynote followed by Custom Corporate Training in Social Media Marketing in beautiful Saratoga Springs, NY
:: PubCon Las Vegas 2010 Presenter and Panelist:
The Convergence of Social Media , Search and Real-Time Search
:: PubCon Dallas 2010 Presenter and Panelist:
How Search and Social Media Intersect, Including Real-Time Search
:: “Official Tweeter” for Silicon Valley Brand Forum SVBF Event:
Managing Brand in the Social Media Jungle
:: exl Pharma 3 Hour SEO Pre-Conference Workshop:
exl Pharma SEM Annual Conference
:: Web 2.0 – San Franciso, CA SEO Seminar:
Integrating SEO, Usability, and Internet Marketing for High Performance and Results
:: NHFA – National Home Furnishings Association Annual Conference: Paradise Island, Bahamas:
Presenting Two Search Engine Marketing and Website Strategy Seminars at the All-Industries Convention
- What is Search Engine Marketing?
- Million Dollar Website
:: ISA – International Sign Assocition Annual Convention: Orlando, FL:
Search Engine Myths and Facts
:: NAPM – National Association of Purchasing Management: New York Chapter:
The Future of the Internet
:: PRSA – Public Relations Society of America: WRBG Studios Niskayuna:
Search Engine Optimization Strategies for the Public Relations Industry
:: American College of Surgeons – COSM – Boca Raton Resort & Club, Boca Raton, FL:
How Search Engine Optimization Can Help You Grow Your Practice
:: ALTA Tech Forum – Assocaition of Land Title Professionals – New Orleans, LA
:: RPI – Engineering Symposium 2007, 2008 – Rensselaer, NY – 2009, 2008, 2007
:: AdFacs – Business Expo – Albany, NY – 2003, 2004, 2005
:: U-Start Union College Entrepreneur Series – Schenectady, NY
:: American Marketing Association NY Capital Region Internet Symposium – Albany, NY
:: EAP – Entrepreneurship Assistance Program Instructor – Albany Colonie Regional Chamber of Commerce – Albany, NY
:: Society of Marketing Professionals – Association of Strategic Marketing
:: Schenectady Business Center Entrepreneurship Course Instructor – Schenectady, NY
:: Capital Leadership – Albany, NY
:: Private Corporate on-Site Training and Seminars Throughout North America
more about Rebecca Murtagh…
An Exceptionally Diverse, Yet Focused Career
Before the Internet became part fo the business climate in the 1990’s Rebecca’s career had spanned Advertising, Graphic Design, Creative Direction, Writing, B-2-B Sales, Retail Management (how she put her self through college) and of course…Marketing. With a career starting before the introduction of the computer to the desktop, she jumped at the opportunity to work on the earliest Macs in the 1980’s, seeking out and embracing emerging technology ever since.
An Internet Marketing Pioneer
Unlike the traditional perspective of the time that websites were IT assets, Rebecca recognized early on that the website was a marketing asset. Rebecca was an early advocate of this shift, promoting the involvement of marketing professionals in working with corporate clients.
When given the opportunity, Rebecca pursued an opportunity to become Marketing Director at an early new media start-up in the beginning days of the commercial internet website development. Working side-by-side with website developers, architects and e-commerce pioneers to develop innovative new web-based applications, tools and environments, Rebecca developed a true appreciation for the development of innovative problem-solving technologies that businesses could use. Her involvement in the design, development and promotion of websites began the early formation of the methodologies for website design, email, SEO and internet marketing. Rebecca discovered her love of training at this organization, teaching executives and practitioners how to leverage their website, statistics and tools to impact the bottom line for their organizations.
Pushing The Edge In Website Function and E-Commerce,
Continually Embracing New Technology With a Marketing Perspective
Rebecca was then enticed to move on to Harte Hanks Worldwide to lead the new media team of developers, website designers and SEO staff to launch the firm’s first $1 million dollar budget e-commerce website for Rhodes Furniture to rival Furniture.com.
Rebecca led the creation of innovative new applications of Flash technology in the 1990’s to build the web’s first interactive “room planner” which integrated size and dimensions of e-commerce assets to enable pre-purchase room design for home owners and interior designers to save and manipulate…resulting in one of the Internet’s earliest fully interactive tools. Upon successful launch, Rebecca immediately accepted an invitation to become Director of Marketing, New Media Services for the publicly traded technology company, Wave Systems, to develop OEM and international distribution of a very early Web 2.0 social media platform, DRM for streaming media and transactional security “wallet” platform. Becoming Corporate Marketing Director, Rebecca was part of the team developing marketing partnerships with Philips, Compaq, Sony and CyberComm in Europe.
Business Owner & Entrepreneur
In 2001, the very day Rebecca was downsized out of her position, she initiated the start of her marketing firm, Karner Blue Marketing, integrating everything she’d learned from working with outstanding professionals in web, application development, marketing, publicity, search engie optimization, internet marketing, and the creation of innovative new technologies to deliver new services, brand recognition, sales and increased market share for her clients.In 2005, Rebecca led the creation of the nation’s first long-distance WiFi service for a commercial transportation system for a client, accompanied by an award-winning campaign, recognized with the prestigious American Marketing Society, New York Capital Region Chapter’s Annual “Mark of Excellence” recognizing marketing effectiveness and performance.