Rebecca Murtagh

President / Chief Strategist – Karner Blue Marketing, LLC
 

Strategist, Entrepreneur, Innovator & Educator

Always motivated to master state-of-the-art technology and applications to deliver productivity and profitability for employers and clients, Rebecca is a self-made entrepreneur, owner of an award-winning marketing firm and widely recognized as an expert in her field, leading the way in E-Business Strategy, Social Media Marketing, Usability, SEO Design, Search Engine Optimization, Promotion and all things related to Digital Marketing. Rebecca’s diverse professional experience enables her to develop and leverage innovative methodologies that aren’t just cool and up-to-date, but able to impact the bottom line for organizations of all sizes.

How lucky I am to get up every morning and do what I love to do…help others achieve their goals and be successful!
-Rebecca Murtagh, President of Karner Blue Marketing LLC

Consummate Marketer and Passionate Entrepreneur at Heart.

Driven by over 25 years of professional marketing experience, Rebecca jumped at the chance to enter Internet marketing in the mid 1990′s, starting with her involvement in the strategy, planning, creation and marketing of the first few websites for a 80 million dollar publishing imprint of International Thomson Publishing.

She went on to take the lead on the first $1 million dollar budget e-commerce website for Harte Hanks Interactive, of Harte Hanks Worldwide, as Director of New Media Services and then Corporate Marketing for Wave Systems Corp before starting Karner Blue Marketing in 2001.

As a thought-leader in search, social and internet marketing, Rebecca has earned recognition as an industry expert. She has been invited to speak, train and lecture at public events and to private groups throughout North America.

Expert in Search, Social and Internet Marketing

Rebecca has earned international respect as an expert in her field for her knowledge and ability to convey complex topics in a positive, useful manner as a professsional speaker to audiences from 15 to 500+.

Professional Keynote Speaker, Seminar Presenter, Trainer & Panelist

She has presented workshops, conference sessions, lectures and seminars around a large variety of internet, website, search engine marketing and business topics for international, national and local organizations, including:

:: PubCon Las Vegas 2010 Presenter and Panelist: 
The Convergence of Social Media , Search and Real-Time Search

:: PubCon Dallas 2010 Presenter and Panelist: 
How Search and Social Media Intersect, Including Real-Time Search

:: “Official Tweeter” for Silicon Valley Brand Forum  SVBF Event: 
Managing Brand in the Social Media Jungle

:: exl Pharma 3 Hour SEO Pre-Conference Workshop:  
exl Pharma SEM Annual Conference

:: Web 2.0 – San Franciso, CA SEO Seminar:
Integrating SEO, Usability, and Internet Marketing for High Performance and Results

:: NHFA – National Home Furnishings Association Annual Conference: Paradise Island, Bahamas:
Presenting Two Search Engine Marketing and Website Strategy Seminars at the All-Industries Convention

• What is Search Engine Marketing?
• Million Dollar Website

:: ISA – International Sign Assocition Annual Convention: Orlando, FL:
Search Engine Myths and Facts

:: NAPM – National Association of Purchasing Management: New York Chapter:
The Future of the Internet

:: PRSA – Public Relations Society of America: WRBG Studios Niskayuna:
Search Engine Optimization Strategies for the Public Relations Industry

:: American College of Surgeons – COSM – Boca Raton Resort & Club, Boca Raton, FL:
How Search Engine Optimization Can Help You Grow Your Practice

:: ALTA Tech Forum – Assocaition of Land Title Professionals – New Orleans, LA

:: RPI – Engineering Symposium 2007, 2008 – Rensselaer, NY – 2009, 2008, 2007

:: AdFacs – Business Expo – Albany, NY – 2003, 2004, 2005

:: U-Start Union College Entrepreneur Series – Schenectady, NY

:: American Marketing Association NY Capital Region Internet Symposium – Albany, NY

:: EAP – Entrepreneurship Assistance Program Instructor – Albany Colonie Regional Chamber of Commerce – Albany, NY

:: Society of Marketing Professionals – Association of Strategic Marketing

:: Schenectady Business Center Entrepreneurship Course Instructor – Schenectady, NY

:: Capital Leadership – Albany, NY

:: Private Corporate on-Site Training and Seminars Throughout North America

more about Rebecca Murtagh…

An Exceptionally Diverse, Yet Focused Career

Before the Internet became part fo the business climate in the 1990′s Rebecca’s career had spanned Advertising, Graphic Design, Creative Direction, Writing, B-2-B Sales, Retail Management (how she put her self through college) and of course…Marketing. With a career starting before the introduction of the computer to the desktop, she jumped at the opportunity to work on the earliest Macs in the 1980′s, seeking out and embracing emerging technology ever since.

An Internet Marketing Pioneer

Unlike the traditional perspective of the time that websites were IT assets, Rebecca recognized early on that the website was a marketing asset. Rebecca was an early advocate of this shift, promoting the involvement of marketing professionals in working with corporate clients.

When given the opportunity, Rebecca pursued an opportunity to become Marketing Director at an early new media start-up in the beginning days of the commercial internet website development. Working side-by-side with website developers, architects and e-commerce pioneers to develop innovative new web-based applications, tools and environments, Rebecca developed a true appreciation for the development of innovative problem-solving technologies that businesses could use. Her involvement in the design, development and promotion of websites began the early formation of the methodologies for website design, email, SEO and internet marketing. Rebecca discovered her love of training at this organization, teaching executives and practitioners how to leverage their website, statistics and tools to impact the bottom line for their organizations.

Pushing The Edge In Website Function and E-Commerce,
Continually Embracing New Technology With a Marketing Perspective

Rebecca was then enticed to move on to Harte Hanks Worldwide to lead the new media team of developers, website designers and SEO staff to launch the firm’s first $1 million dollar budget e-commerce website for Rhodes Furniture to rival Furniture.com.

Rebecca led the creation of innovative new applications of Flash technology in the 1990′s to build the web’s first interactive “room planner” which integrated size and dimensions of e-commerce assets to enable pre-purchase room design for home owners and interior designers to save and manipulate…resulting in one of the Internet’s earliest fully interactive tools. Upon successful launch, Rebecca immediately accepted an invitation to become Director of Marketing, New Media Services for the publicly traded technology company, Wave Systems, to develop OEM and international distribution of a very early Web 2.0 social media platform, DRM for streaming media and transactional security “wallet” platform. Becoming Corporate Marketing Director, Rebecca was part of the team developing marketing partnerships with Philips, Compaq, Sony and CyberComm in Europe.

Business Owner & Entrepreneur

In 2001, the very day Rebecca was downsized out of her position, she initiated the start of her marketing firm, Karner Blue Marketing, integrating everything she’d learned from working with outstanding professionals in web, application development, marketing, publicity, search engie optimization, internet marketing, and the creation of innovative new technologies to deliver new services, brand recognition, sales and increased market share for her clients.In 2005, Rebecca led the creation of the nation’s first long-distance WiFi service for a commercial transportation system for a client, accompanied by an award-winning campaign, recognized with the prestigious American Marketing Society, New York Capital Region Chapter’s Annual “Mark of Excellence” recognizing marketing effectiveness and performance.