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| Myth: Submitting your website, or paying to be submitted to the search engines will help you appear faster and higher. Fact: Wouldn't it be great if that was all it took? Unfortunately, however you don't need to submit as the search engines actually "crawl" the Internet periodically seeking new websites to index. (keep in mind...the less search engine friendly your website is...the more invisible your site may be to this process). They follow every link and index every page until there are no more links to follow. If a search engine can't find you on it's own, you probably don't have any inbound links to follow...meaning a submission that will not produce a quality search engine ranking...so there is no need to submit. ADD YOUR URL TO GOOGLE Contact us if you'd like help search engine optimizing your website. Myth: Search Engine Marketing is only important to companies that want to do e-commerce or conduct business online. Fact: The fact is, because of recent Internet usage trends, EVERY business needs to consider search engine marketing a vital part of their business marketing plan. This is true whether you are a solo entrepreneur, a small business, mid size company or large corporation. The scale of your online and search engine marketing efforts will depen largely on your goals, marketplace, resources, budget and projected return on investment. The bottom line is that if you want to be competitive in today's marketplace, you must consider the Internet as a valid part of your marketing strategy. Myth: Adding meta data makes your website Search Engine "Optimized" . Fact: Meta data is only part of the search engine optimization process. To achieve search engine visibility on Google, Yahoo, MSN and other search engines, a deliberately positioned optimization strategy will make the difference between a site that is able to greet those seeking target audiences and one that will not be found by anyone actively seeking to find a solution. Myth: The offer to buy 1 million visitors "guaranteed" to my website for only $19.95 is a great investment. Fact: Sadly, far too many website owners fall prey to what might appear to be a very frugal way to drive traffic to your website. Consider this...would you rather have 1 million people come to your website without a single one have absolutely no interest in your product, service or business, or would you rather have 50 qualified visitors that are actively seeking what you have to offer? The old adage..."If it sounds too good to be true...it probably is" applies here. Myth: You should build your website first, and search engine optimize later. Fact: This is a common practice of website designers and development firms, however it is not in your best interest. It is far easier to search engine optimize your website prior to even building it. A solid understanding of how search engines work and will see your website is powerful information to use when planning the structure or site map of your website. If you have already invested in the design and creation of your new website, all is not lost. Any website can be optimized after it is live...it may not be quite as effective, but most likely your goals can still be achieved, even if some of the work has to be reworked to present the site in a way that search engines can easily find your website...and your business! Some search engine consultants will encourage you to build your website first...which means they have more work to do (and bill you for) after your site is live. Karner Blue Marketing prefers to help you plan your optimized website or at very least advise you on how best to optimize a site in production or in pre-live status. We can create page-by-page directives for you to implement that will greatly enhance the search engine friendliness of your website. ask an seo expert! | |||
An award-winning internet marketing firm specializing in helping clients leverage proven methods and best practices in "White Hat" SEO search engine optimization, SEM, search engine design, website usability ROI, and conversion of visitors to customers. Internet PPC pay-per-click campaigns including Google Adwords, e-business strategy, web planning consulting and integrated marketing strategies. Karner Blue Marketing, LLC offers their expertise to companies throughout the United States and beyond from beautiful upstate New York. 150 miles north of NYC in NY's Tech Valley - Capital District Region. |  | ||
