Bing and Yahoo! Merging Organic and Paid Search
Yahoo! and Bing Search Engine Merger Changes Organic and Paid Search Engine Landscape in the US
The merger of Bing and Yahoo! Search will Create the 2nd Largest Search Engine in the U.S., second only to Google, the long-standing dominant player in search engine share.
Organic Search Engine integration from Bing to Yahoo! was completed on August 24, 2010, with Paid Search slated for completion in Fall 2010.
Bing and Yahoo! Join Forces to Compete with Google
By joining forces, Yahoo and Bing will initially share organic search engine results to drive the 2nd largest share of organic search engine activity in the United States. Together, they are expected to collectively account for approximately 28%-30% of search engine activity, second only to Google, which in recent months has dominated search engine activity with 66%-68% of search engine share.
ComScore July 2010 Search Engine Share reports:
| 65.80% | |
| Yahoo | 17.10% |
| Bing | 11.00% |
| Ask | 3.80% |
| AOL | 2.30% |
July 2010 Comscore Search Engine Share Report showed Google leading all organic searches with 66% of search engine share, with Yahoo and Bing trailing with 17% and 11% of search engine activity respectively.
Organic and Paid Merger Changes Search Engine Landscape for Users and Advertisers
This is expected to simplify organic Search Engine Optimization…creating 2 primary search engines for consumers to use. Ultimately it is expected that SEO companies will be able to optimize websites for (Google and Yahoo/Bing), instead of optimizing to accommodate all 3 search engine algorithms (Google, Yahoo AND Bing), to achieve top organic search engine position. In the Fall of 2010 when Yahoo! and Bing merge Paid Search platforms, Microsoft and Yahoo! PPC advertisers will most definitely experience some transition.
How thorough and complete the merger and search engine integration is executed will determine how accurate organic search position, keywords, traffic sources, organic vs. paid search data typically tracked on website tracking tools such as Google Analytics and Ominiture will be in coming months.
What do you think about the Yahoo! Bing Merger?
13 Responses to Bing and Yahoo! Merging Organic and Paid Search
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You do realize that they were arrested for the actual theft of a car (which is illegal) and not a video game, correct? If you’re still not convinced why not hit up the black market and try to sell it. I hear virtual car sells are going high. Unless, of course, you’re not American and the game itself is illegal in your country, as it is in quite a few, in which case I’d suggest burning it.