Leverage Expert Analysis Before Investing In Website Design, Development or Marketing

Expert Analysis Can Save Your Brand or Business From Making Expensive Mistakes in Website Design, Development, SEO and Social Media MarketingWe'll make you the superstar!

Whether you are facing a website re-design, launching a new product, service or seeking to promote the visibility of your brand, chances are very good that you will overlook something.

Today’s Digital Landscape Is More Competitive and Complex Than Ever

The digital landscape has changed significantly in recent months, weeks, even days. And, honestly, it doesn’t matter when you read this…it will be true any given day.

We are often contacted after a business has invested significantly in a website, SEO, social media, or blog, only to realize that they missed the mark, didn’t execute the asset strategically, and failed to realize the return on the investment needed and expected. We begin all of our client engagements with a review of their digital assets. As we review what they have, or are about to build (based on RFP, site map or proposal), the one most common comment is “we wished we’d contacted you first”.

 

Pleeeeeeease Don’t let this happen to you.
Because we choose to no longer “Build” websites, we are in the envious position of being a trusted adviser to our clients, enabling them to make informed decisions around their e-business strategy, digital marketing strategy, website design, content usability and conversion…Regardless of WHO builds the website.

 

In fact, our decision to remove ourselves from being the website vendor enables us to work with clients to help them achieve better results from internal and external resources. We consult with clients throughout the website planning, RFP, vendor selection and optimization process…helping them understand whether they can expect to get what they need from what they request and pay for.

 

What you don’t know can, and most likely WILL cost you.

 

FACT: It is becoming increasingly difficult for those not dedicated every day to staying current with the ever-changing dynamics of search engines, social media platforms, how they now relate and impact the visibility of your website as you compete for new business.This puts many businesses at a disadvantage. While you are busy doing what you do best, the digital landscape that your business depends upon is constantly changing.

 

We’re not super-heroes…but we do serve as champions for our clients success!

 

Unlike the “project” mentality that most website design, development and even SEO and social media companies adopt, we believe that the completion of a website or marketing initiative is the BEGINNING, not the end of the project as it relates to the success of your business.

Although we no longer build websites for our clients, we do continue to build, test and measure proven methods and best practices within owned digital properties. Our extensive experience in strategy, planning, development, search engine optimization, search engine marketing, social media and related topics is invaluable to our clients who go through the website process once every 2, 3 or 5 years. Wouldn’t you like to benefit from the insight of experts as you initiate your plans to promote your business?

 

We conduct objective analysis of websites, website design proposals, SEO proposals (and review of previous optimization), social media optimization and integration. We don’t have to become your virtual marketing partner, but we suspect you will gain such value from our valuable insight, that you will remember Karner Blue Marketing when you are seeking to increase brand visibility and influence within the ever-changing digital landscape. We are not only current with the latest in search, social, mobile and digital marketing topics, we are continually testing and developing best practices that help businesses just like yours achieve their goals effectively and cost-efficiently.

Gain Valuable Expert Insight With This Introductory Offer

We are offering several Website and Social Media Analysis packages to help you get your efforts off on the right foot. No obligation, no catch. We simply want to provide you with information that will enable you to make informed decisions, and better investments that will support your immediate and long-term goals.

If you are expecting to achieve anything online in 2012, you will want to take us up on this incredible value!

 

Option 1:
Website and Social Media Analysis includes our 30 point review of your digital footprint, along with Recommendations on how to improve visibility and support your digital marketing efforts.

 

Option 2:
Website and Social Media Analysis and Recommendations as outlined in Option 1, PLUS an actionable checklist of items based on your specific business and our findings that will help you communicate and manage implementation with internal and external website, marketing and programming teams.

 

Option 3:
Website and Social Media Analysis and Recommendations as outlined in Option 1, the Actionable Checklist outlined in Option 2, PLUS a 1 hour conference call to discuss findings, strategy, recommendations and discuss related topics that you may wish to gain additional insight on. This is a steal, and definitely the most value-packed of the options.

 

Save Time, Money and Achieve Better Results With Objective Insight From An Expert

Don’t spend a dime on website design, copy-writing, SEO, social media, mobile or any other initiative without this valuable (and highly affordable) insight. Based on how these services have helped our clients, these services could save you many thousands of dollars, not to mention, valuable time and stress.

 

Select an Option and We’ll Get Started Right Away!

You can’t afford NOT to gain an objective analysis before you invest countless hours in website design, development, marketing and optimization. Let’s get started today!

Choose from options below:
Company Name:
Website URL:

Learn why Karner Blue Marketing is qualified to offer objective analysis to your business.

 

This introductory offer begins January 1, 2012 and subject to change or end without notice at any time. Karner Blue Marketing LLC reserves the right to refuse any client if it poses a conflict of interest with another client, or for any other reason.

Upon purchase you will be contacted to begin the process. Prices in U.S. Dollars, No Refunds.

Twitter Launches Enhanced Profile Pages for Brands With 21 Advertisers

Twitter Enhanced Profile Pages for Brands and BusinessesTwitter Launches Limited Release
of Branded Pages for Advertisers

Twitter has just launched a new design, features and “Enhanced Profile Pages” for twenty elite brands with new functionality, presumably to go head to head with Facebook and Google+ Pages. But, the release isn’t available, or seemingly intended, for any old brand, and for Advertisers more than Marketers, as being promoted by some.

Twitter Enhanced Profile Pages Feature “Promoted Tweets”

Twitter’s “enhanced” pages for brands are being presented under Twitter Advertising, so it makes perfect sense that they have elected to work with a handful of their advertisers to launch branded profiles. Viewing these enhanced Twitter profiles will require use of the “New Twitter“. The brand will enjoy enhanced features, such as a more brandable graphical page, the ability to post a “promoted tweet” (paid of course), and feature embedded video and more. 

Wondering what a Promoted Tweet is? Learn more about Promoted Tweets.

Twitter’s introduction of branded pages begins with 21 brands, each of which has established a long-term relationship as a strategic partner or advertiser. Twitter says a “broader rollout coming soon”.

21 Twitter Advertiser Profile Pages Released With Twitter’s Announcement 

Twenty-one brands were included in Twitter’s announcement introducing enhanced profiles.

American Express
Best Buy
Bing
Chevrolet
Coca-Cola
Dell
Disney
General Electric
Heineken
Hewlett-Packard
Intel
JetBlue
Kia
McDonald’s
Nike
Paramount Pictures: “Mission: Impossible – Ghost Protocol”
PepsiCo
Staples
Subway
Verizon Communications Wireless
NYSE Euronext

Note, the inclusion of Bing, Microsoft’s Search Engine.
Perhaps a little pay-back for the failed Google-Twitter failed “real time search” relationship?
We digress…back to the topic at hand…
Let’s see how this unfolds…
Will Twitter Enhanced Profiles Shift the landscape of Twitter for smaller brands and businesses that do not sponsor tweets to pay to enhance their profiles?
Only time will tell.

What do you think of Twitter Enhanced Profile Pages?

Google+ Pages for Businesses and Brands: Pros and Cons Revealed

Google+ Pages for Brands and Business: The Pros and Conspros and cons of google+ pages for business

 A brief look at the pros and cons of Google+ Pages for business, brands, products, services and organizations.
 

Pros:

1. Undoubtedly, Google+ Pages will play a vital role in the visibility of businesses and brands within the social media and search landscape.
2. Google+ Pages is now open to local businesses, products, brands, companies, not for profits, books, movies, tv shows and other categories.
 

Cons:

1. A day after launch, Google+ Pages will not allow Contest or Promotions. (likely related to cons two and three).
2. You can only create a Google+ Page from an existing Google+ Profile. Since Google has strictly enforced the authenticity of Google + profiles to be associated with real people, no handles, company or personal branding allowed.
3. One person will own the Google+ Page, but if that person gets promoted, leaves the company, or dies, that account is doomed if Google’s approach to Page ownership follows suit to how they respond to ownership of Google Analytics accounts. Interestingly, (and disappointingly) Google has taken the same path with Google Pages as Facebook did with Facebook Pages, requiring a person with a Google + profile create a Google Plus Page for their business, brand, product, service or organization.
 The Pros and Cons of Google Plus Pages

How Will Google+ Page Terms of Service Affect Brands?

Google+ Pages Terms of Service states that a peson with a Google+ Account can create a Google+ Page, and ultimately responsible for that page, even if they give permission for someone else to manage that page.

I realize there are behind the scenes reasons for this that support the Google initiative.  However, the dependency of a Google+ Page to one person, whom Google will consider an “authority” over the subject matter is inconsistent to how brands are managed.

Google+ Page Administration Rules Are Not Practical for Brand Management in The Real World

Similar to the Google Analytics problem, Sally the marketing coordinator creates her company’s Google Analytics account using her email address…Sally accepts a job elsewhere without transferring ownership of the Google account to someone else at the company…Google does not get involved in the transfer of account ownership.

As stated, Google+ Pages Terms of Service creates a potential issue with Google+ Pages  administrator transfer, which has been problematic for organizations using Google Analytics for years. – Rebecca Murtagh, President of Karner Blue Marketing LLC  

View Google Analtyics Account ownership and transfer rules.

Google+ Pages appears to be following this policy. So, unless the person creating the Google+ profile maintains a connection with the brand for life, there will be ownership and management issues.

Hopefully Google will address Google + Pages ownership with the business in mind. 

Google + Pages Account Creation Tested

After 3 attempts to create a Google+ Page with an existing Google log in used for Google Analytics, we were denied because the account credentials were that of a company with an email address (such as info@____.com) rather than representing one individual within the company.
 
Google stated that the account prohibited their naming rules and continuing with the account was in violation of  Google+ Pages Terms of Service.  So, for now…if you want a Google+ Page for your organization, you must create it from your personal Google+ Profile.
 
It’s Google’s way of enforcing identity and relationship, but not very practical for an organization with more than one employee, much less a corporatation that hires or promotes people that impact the “ownership” of maintaining the brand.I really don’t see the CEO owning the Google+ Page, but even if they did, what happens when they leave, or worse yet, die?
 
Just asking…would welcome insight from the Google team, or anyone else in the know.  It is inevitable that we will face this challenge…quickly, and often.