Yahoo! and Bing Search Engine Merger Changes Organic and Paid Search Engine Landscape in the US

The merger of Bing and Yahoo! Search will Create the 2nd Largest Search Engine in the U.S., second only to Google, the long-standing dominant player in search engine share.

Organic Search Engine integration from Bing to Yahoo! was completed on August 24, 2010, with Paid Search slated for completion in Fall 2010.

Bing and Yahoo! Join Forces to Compete with Google

By joining forces, Yahoo and Bing will initially share organic search engine results to drive the 2nd largest share of organic search engine activity in the United States. Together, they are expected to collectively account for approximately 28%-30% of search engine activity, second only to Google, which in recent months has dominated search engine activity with 66%-68% of search engine share.

ComScore July 2010 Search Engine Share reports:

Google	65.80%
Yahoo	17.10%
Bing	11.00%
Ask	3.80%
AOL	2.30%

July 2010 Comscore Search Engine Share Report showed Google leading all organic searches with 66% of search engine share, with Yahoo and Bing trailing with 17% and 11% of search engine activity respectively.

Organic and Paid Merger Changes Search Engine Landscape for Users and Advertisers

This is expected to simplify organic Search Engine Optimization…creating 2 primary search engines for consumers to use. Ultimately it is expected that SEO companies will be able to optimize websites for (Google and Yahoo/Bing), instead of optimizing to accommodate all 3 search engine algorithms (Google, Yahoo AND Bing), to achieve top organic search engine position. In the Fall of 2010 when Yahoo! and Bing merge Paid Search platforms, Microsoft and Yahoo! PPC advertisers will most definitely experience some transition.

How thorough and complete the merger and search engine integration is executed will determine how accurate organic search position, keywords, traffic sources, organic vs. paid search data typically tracked on website tracking tools such as Google Analytics and Ominiture will be in coming months.

What do you think about the Yahoo! Bing Merger?

Award-Winning NY SEO Social Media & Internet Marketing Firm Celebrates Anniversary

Karner Blue Marketing - Your Virtual Marketing Partner! 

August, 6, 2010, Albany, N.Y. – Karner Blue Marketing celebrates it’s ninth year serving corporate, small business and entrepreneurs throughout North America.

Karner Blue Marketing was started in August 2001 and has served clients throughout North America with results-driven, award-winning marketing campaigns, brand identity, integrated marketing strategy, marketing campaigns, e-business strategy, website design, application, media, direct main, search engine optimization, email and social media marketing and optimization. 

Recognized as innovators in the internet marketing space, Karner Blue Marketing started as a marketing firm that did it all.  In February 2007, Karner Blue Marketing turned its focus toward Internet marketing and search engine optimization. In early 2009, after performing extensive testing, Karner Blue Marketing introduced social media marketing and optimization to help clients leverage the emerging social media and social shopping marketplace, and the relationship between social media and search engines.

Karner Blue Marketing continues to be an industry leader in identifying emerging opportunities that enable clients to gain market share, dominate their competition and win new customers.

A special thank you to each and every one our clients who have allowed us to get up every day, do what we love, and work with them over the past 9 years!
-Rebecca Murtagh, President of Karner Blue Marketing, LLC

Leveraging Emerging Trends to Help Clients Dominate Their Category

Karner Blue Marketing has earned the reputation as a world-class marketing firm for its ability to  identify emerging trends, consumer needs and marketing services that enable clients to turn trends into revenue. 

Karner Blue Marketing was one of the first firms on the SEO scene.  Long before most firms even understood the value of search engine optimization how SEO can be used to reach target audiences, pre-qualify the click and promote conversion, Karner Blue Marketing developed ethical search engine optimization services that has continued to deliver measurable results 100% of the time.  In fact, the Google Caffeine Update has proven to produce even better results for Karner Blue Marketing SEO clients, as they report record revenues.

Unlike the sea of SEO firms out there, Karner Blue Marketing’s proprietary “white hat” SEO methodology has been proven over and over again over the years to effectively deliver results for new websites, website redesigns and even websites that had been “optimized” by other website design, internet and SEO firms.

Karner Blue Marketing has earned the reputation as the SEO firm for those who MUST top Google search and dominate the competition in their industry in order to serve stakeholder and stockholder interests.

Putting the Client First

Karner Blue Marketing’s marketing philosophy, has always been built around serving the best interest of the client, ethically and professionally.

Although putting the client first may be perceived to be a little “old fashioned” in the cut-throat search engine and internet marketing landscape, Karner Blue Marketing’s commitment to ethical, honest and professional service has been the secret to it’s success.

Despite the “gold rush” mentality that most Internet, advertising, PR and website firms have taken toward SEM and SEO services that offer significant cash rewards. Karner Blue Marketing has chosen not to become a “preferred” vendor of Google, or a Google Adwords Reseller, as the revenue generated from management of programs that offer incentive for  increased spends on behalf of the client. Instead, Karner Blue Marketing has proven its ability to optimize paid search campaigns, reducing monthly costs and increasing clicks to conversion for clients that are committed to managing cost per acquisition when reaching new customers.

Karner Blue Marketing is a firm that would rather manage search engine marketing campaigns with an eye on conversion and results…without conflict of interest.

Optimization for Results, No Matter Who Builds the Website or Profile

Karner Blue Marketing’s proven ability to achieve top Google results for any type of website, even if it was created by another firm, led founder Karner Blue Marketing President and Chief Strategist  Rebecca Murtagh to consider making the SEO methodology, and then other Internet marketing methods like social media and SMO, available to clients in competitive spaces.

The decision to specialize was embraced by e-commerce, consumer brands and corporations who sought Karner Blue Marketing’s search engine and social media expertise and proven methods to compliment the abilities of their in-house teams, advertising agencies, PR firms and vendors.

Karner Blue Marketing’s ability to optimize the client’s existing website and social media campaigns, or guide them through the in-depth search engine optimization of a new website design or redesign from planning, strategy, architecture, creative design, cross-platform usability, Long Tail SEO and website copywriting, conversion optimization and ongoing analysis to compliment and/or lead their agency of record, internal web and marketing teams, external internet or web firm to achieve best possible outcome and return on investement for the client.

Proven Marketing Methods That Evolve Over Time

Karner Blue Marketing’s clients, from multi-national consumer brands to small locally owned businesses have come to rely upon Karner Blue Marketing to identify emerging opportunities, create solutions that are effective in keeping them on the leading edge in their industry, compete and win new customers, and delivery meaningful results to the bottom line.

The Future of Karner Blue Marketing

As the Internet, search engine, social media and mobile marketing evolve, Karner Blue Marketing is committed to leading the industry with  by developing, testing and deploying marketing methods that will deliver results with the high-level of expertise and trust our clients have come to rely upon over the years.

Want to become one of our happy, successful clients that dominate their competition?
Contact us, and let’s start the dialogue!

Karner Blue Butterfly Word Search

Karner Blue Marketing is named after the endangered Karner Blue Butterfly, indigenous to the area where founder Rebecca Murtagh grew up. Karner Blue Marketing’s corporate office overlooks the Pine Bush Preserve, adjacent to the Discovery Center, where Karner Blue Butterflies can be spotted twice a year. 

“My mom and our neighbors used to pick blueberries in what is now known as the Pine Bush preserve and go home to make blueberry pie”, remembers Rebecca Murtagh, Founder and President of Karner Blue Marketing.

Karner Blue Marketing originally created this Karner Blue Butterfly Word Search to celebrate the upcoming Discovery Center, adjacent to Karner Blue Marketing’s corporate office.

Karner Blue Butterfly Word Search by Karner Blue Marketing copy

©2005 – 2010 Karner Blue Marketing, LLC

This word search may not be published without written consent from Karner Blue Marketing, LLC.
However, feel free to print, share and distribute to friends, neighbors, Karner Blue Marketing fans and to students in classrooms!