Twitter Launches Enhanced Profile Pages for Brands With 21 Advertisers
Twitter Launches Limited Release
of Branded Pages for Advertisers
Twitter has just launched a new design, features and “Enhanced Profile Pages” for twenty elite brands with new functionality, presumably to go head to head with Facebook and Google+ Pages. But, the release isn’t available, or seemingly intended, for any old brand, and for Advertisers more than Marketers, as being promoted by some.
Twitter Enhanced Profile Pages Feature “Promoted Tweets”
Twitter’s “enhanced” pages for brands are being presented under Twitter Advertising, so it makes perfect sense that they have elected to work with a handful of their advertisers to launch branded profiles. Viewing these enhanced Twitter profiles will require use of the “New Twitter“. The brand will enjoy enhanced features, such as a more brandable graphical page, the ability to post a “promoted tweet” (paid of course), and feature embedded video and more.
Wondering what a Promoted Tweet is? Learn more about Promoted Tweets.
Twitter’s introduction of branded pages begins with 21 brands, each of which has established a long-term relationship as a strategic partner or advertiser. Twitter says a “broader rollout coming soon”.
21 Twitter Advertiser Profile Pages Released With Twitter’s Announcement
Twenty-one brands were included in Twitter’s announcement introducing enhanced profiles.
American Express
Best Buy
Bing
Chevrolet
Coca-Cola
Dell
Disney
General Electric
Heineken
Hewlett-Packard
Intel
JetBlue
Kia
McDonald’s
Nike
Paramount Pictures: “Mission: Impossible – Ghost Protocol”
PepsiCo
Staples
Subway
Verizon Communications Wireless
NYSE Euronext
Note, the inclusion of Bing, Microsoft’s Search Engine.
Perhaps a little pay-back for the failed Google-Twitter failed “real time search” relationship?
We digress…back to the topic at hand…
Let’s see how this unfolds…
Will Twitter Enhanced Profiles Shift the landscape of Twitter for smaller brands and businesses that do not sponsor tweets to pay to enhance their profiles?
Only time will tell.
What do you think of Twitter Enhanced Profile Pages?
Google+ Pages for Businesses and Brands: Pros and Cons Revealed
Google+ Pages for Brands and Business: The Pros and Cons
Pros:
Cons:

How Will Google+ Page Terms of Service Affect Brands?
Google+ Pages Terms of Service states that a peson with a Google+ Account can create a Google+ Page, and ultimately responsible for that page, even if they give permission for someone else to manage that page.
I realize there are behind the scenes reasons for this that support the Google initiative. However, the dependency of a Google+ Page to one person, whom Google will consider an “authority” over the subject matter is inconsistent to how brands are managed.
Google+ Page Administration Rules Are Not Practical for Brand Management in The Real World
Similar to the Google Analytics problem, Sally the marketing coordinator creates her company’s Google Analytics account using her email address…Sally accepts a job elsewhere without transferring ownership of the Google account to someone else at the company…Google does not get involved in the transfer of account ownership.
As stated, Google+ Pages Terms of Service creates a potential issue with Google+ Pages administrator transfer, which has been problematic for organizations using Google Analytics for years. – Rebecca Murtagh, President of Karner Blue Marketing LLC
View Google Analtyics Account ownership and transfer rules.
Google+ Pages appears to be following this policy. So, unless the person creating the Google+ profile maintains a connection with the brand for life, there will be ownership and management issues.
Hopefully Google will address Google + Pages ownership with the business in mind.
