Albany NY Firm Celebrates Ten Years in SEO, Digital Marketing, Social Media
Albany Firm Celebrates 10 Years of SEO, Web 2.0, Social Media, Digital Marketing Services
August 2011
Karner Blue Marketing LLC, a world-class digital marketing firm headquartered in Albany, New York State’s Capital District Region, also known as “Tech Valley” is celebrating its tenth year in business.
Started in 2001, Karner Blue Marketing has evolved to become one of the most respected, ethical firms in the search engine, social media, web 2.0 and digital marketing space.
“This firm has evolved quite a bit since its inception in 2001″, says Founder, Chief Strategist and President Rebecca Murtagh, “we have built relationships with our clients by providing ethical services that deliver results”.
Karner Blue Marketing began as a generic marketing firm that approached everything from brand development, website and application development, media buys, SEO, PR, and everything in between. In 2006 Rebecca decided to eliminate custom development, website design, programming and the traditional media services to focus on digital marketing. “I found from working with our largest clients and some of the finest advertising agencies in the world serving them, that it was in our client’s best interest to represent the client and help them get better results, regardless of who designed and built their website. We provide e-buiness strategy, website usability, SEO, social media, web 2.0 and conversion consulting services that enhances the design from top agencies and designers to elevate performance and ROI of each client’s invesment. We support C-level executives and managers leverage their digital presence more effectively because we don’t present a competitive threat to their vendors…which makes for a much more collaborative, productive relationship for all,” explains Rebecca Murtagh.
Karner Blue Marketing offers consulting services and training to clients in North America and beyond.
Google+ Not Open for Business…Yet
Google+ (Google Plus) Social Media Platform Is Not Yet Open For Business Profiles
5 Steps You Can Take to Prepare Your Business for Google+
Google+ for business will experience an even slower, more controlled release than Google+ for individuals. As Google phases in Business Profiles, many are speculating on what functionality the search giant will offer to differentiate from the Facebook business experience.
Google+ Wants to Replace Facebook Business Pages
Designed to go head-to-head with Social Media platform Facebook, where businesses create pages, stores and communicate with customers, Google+ for business is inevitable.
Prepare Your Business to Benefit from Google+ Social Media Platform
Create a personal Google+ account for yourself and become familiar with features that will benefit your business, once Google+ does begin accepting branded, business profiles, which include:
- Create Google+ Circles to manage and segment profiles of customers, competitors, industry thought-leaders, media, etc.
- Begin inviting your friends, connections and followers Facebook, Twitter, Linkedin to join you on Google+, to facilitate later introduction of business profile.
- Posting messages to select Google+ Circles
- Monitor posts of competitors (in Google+ Circles)
- Add a Google +1 button to your website.
Google+, Google Search and Your Business
As a dominant player in Search, you can expect Google to leverage Google+ in calculation in organic search results. Regardless of what type of business you are in, if you are competing for new customers, Search, and Google will play an important role in any proactive digital marketing strategy.
Be sure to +1 this post! (thank you : )
Google Updates Demand Quality SEO Content More Than Ever
How to Make Your Site More Google-Friendly Amidst Algorithm Changes and Updates
Google Algorithm Changes and Updates Keep Website Owners On Their Toes
Google Search accounts for ~67% of Search Engine Share in the US according to ComScore. As a result, achieving visibility on Google remains the primary target for all things SEO. Google’s ever-changing algorithm creates a challenge for those competing for top organic search position.
At PubCon Las Vegas last Fall, Matt Cutts of Google shared that there are over 200 variables, with many integrating up to 50 aspects that calculate the best possible result to display in SRPs.
Surviving Google Panda/Farmer and Future Updates
Recent Updates, including the Google Panda/Farmer Update of Spring 2011, continue to increase emphasis on qualty content. Content is only one of many aspects, but the creation and optimization of quality, orginal content has, and always will, be part of a proactive SEO strategy.
Google’s “Intel Inside” is Data
In 2008 Google stated that their “intel inside” wasn’t search but data. It is not just the data itself that is important, but also the organization and presentation of data.
The Objective of SEO is to Promote Relevance and Authority
Rebecca Murtagh, President of Karner Blue Marketing has stressed the planning and optimization of content in all “owned content” in her presentations for years, including Web 2.0 San Francisco, PubCon, corporate training events and of course to SEO clients of our digital marketing firm.
“Google’s #1 priority is to deliver the most qualfied results for any given keyword query”, explains Rebecca, “the more relevant the content, the higher the authority of the site, the better it will perform on Google Search.”
5 Tips for Optimizing Website Content to Sustain Search Engine Algorithms
- Keywords. Research keywords…not the keywords you would use, but the keywords your target audiences are using. (we’ve yet to work with a client that had their keywords right!) Remember, SEO is a marketing function, so keywords should never be a short list of 5-10 words, but meet the criteria to qualify your site as a search engine result for hundreds to thousands of keywords and phrases. The most effective method way to apply those words is through Long-Tail SEO Copywriting.
- Content. Plan and populate the site with original, quality content, and update frequently. Meet the basic criteria for words, keyword saturation, meta data, URL and links with other content and you are well on your way to telling your story to Google and your customers.
- Optimize. SEO should be integrated in to the planning, organization and writing of all content. SEO begins with site architecture, content organization, then optimization of individual assets. Remember, anything not optimized essentially dilutes the site’s overall relevance and authority. (including blogs, press releases, news, articles, etc.)
- Analyze. You can’t optimize a site and “let it ride”. The moment you knock a competitor from a top position, rest-assured, they will optimize to reclaim it. Once you achieve top position on Google or any other search engine, you must be diligent, or expect to slowly slip down in search engine results. Continual analysis of website performance is vital to identifying which content and website assets (pages, posts, features, products, services, etc.) are delivering the best results. Analytics will also reveal opportunities for improvement, enabling you to continually improve or sustain visibility in the top of search engine results.
- Adapt. Nothing hurts a site in the eyes of Google more than being stagnant. Stay up on the latest trends, assess competitive position, continue to tell your story the way your customers will respond and you are on your way to visibility, clicks and conversion!
Content is Just Part of the SEO Equation
Keep in mind, content is merely one of the many factors that will impact SEO of your website. But content is the foundation for everything you can and will do to compete in Search.
Need help achieving or sustaining visibility on Google? We can help. Contact us to learn more about our SEO Consulting Services, SEO Copywriting, and SEO Training.