Is Google Penguin Update Giving Your SEO The Chills?
Has Google Penguin Impacted Your SEO?
Google’s Penguin Update has some search engine optimized websites feeling the chill from the search engine’s latest algorithm update.
If your SEO survived the Google Panda update, chances are good that you may not have been hit very hard by Google’s latest search engine algorithm update on April 24th, named Penguin. However, there will always be winners and losers with every update.
So, in case you haven’t deciphered the latest, this is yet another update focused on punishing those who have inappropriately used links, duplicating content, and other offenses warned against in recent months.
Links Are Like Gold, Invest Wisely
Links from and to your website influence your authority and relevance for any given keyword phrase. Google’s Penguin update goes a step further to insure the integrity of links, rewarding those who have executed them properly, and punishing those who have not understood the power of links, bent the rules, or abused the link relationship in an attempt stack the chips in favor of their website in SRPs.
Backlinks anywhere but on sites related to your niche may be counted against you.
The focus of this latest update is spam. In an effort to continually deliver the best results in search, Google has been extremely deliberate about weeding out sites that have been over-zealous, and perhaps even a bit aggressive in building links and/or manipulating content.
Content is King…Still and Always!
Contrary to popular belief, the best method for building links to your website is to create killer content. When you offer quality content, others will link to you, naturally. Google respects this type of link over all. It is not as easily achieved, and you cannot control it nearly as well as paying for a linking program. However, we have been able to achieve top search engine visibility for clients without linking schemes for years. (we can help you do it too!)
Fortunately, our SEO methods have never relied on link-building and emphasize original, optimized content. However, those who have been tempted by less scrupulous or experienced SEO firms may be experiencing less desirable results in the wake of Google’s latest search engine update.
Interestingly enough, a link has been offered up to enable those wishing to plea their case if they believe they have been unfairly punished by the Penguin Update. I do not see evidence of this going to Google, so I would advise proceeding with caution. The same page also provides a place to “report” Penguin- like spam to Google. This of course could be dangerous if a competitor decided to campaign against a higher ranking website, if Google wasn’t reliant upon so many factors to determine search engine visibility and rank. (again, no verification this goes to Google).
Need help optimizing your website using proven methods that are tried and true, that sustain Google’s updates to clean up the web? Join our satisfied clients who continue to survive and thrive amidst the ever-changing landscape of search.
Google Penguin Update Rewards White Hat SEO
Unlike those who have built their SEO businesses from ever-changing tactics designed to scam the search engines, Google Penguin may achieve one objective, intended or not: separate White Hat SEO’s from Black Hat SEO’s. – Rebecca Murtagh
Contact us for SEO services, training or consulting.
Leverage Expert Analysis Before Investing In Website Design, Development or Marketing
Expert Analysis Can Save Your Brand or Business From Making Expensive Mistakes in Website Design, Development, SEO and Social Media Marketing
Whether you are facing a website re-design, launching a new product, service or seeking to promote the visibility of your brand, chances are very good that you will overlook something.
Today’s Digital Landscape Is More Competitive and Complex Than Ever
The digital landscape has changed significantly in recent months, weeks, even days. And, honestly, it doesn’t matter when you read this…it will be true any given day.
We are often contacted after a business has invested significantly in a website, SEO, social media, or blog, only to realize that they missed the mark, didn’t execute the asset strategically, and failed to realize the return on the investment needed and expected. We begin all of our client engagements with a review of their digital assets. As we review what they have, or are about to build (based on RFP, site map or proposal), the one most common comment is “we wished we’d contacted you first”.
Pleeeeeeease Don’t let this happen to you.
Because we choose to no longer “Build” websites, we are in the envious position of being a trusted adviser to our clients, enabling them to make informed decisions around their e-business strategy, digital marketing strategy, website design, content usability and conversion…Regardless of WHO builds the website.
In fact, our decision to remove ourselves from being the website vendor enables us to work with clients to help them achieve better results from internal and external resources. We consult with clients throughout the website planning, RFP, vendor selection and optimization process…helping them understand whether they can expect to get what they need from what they request and pay for.
What you don’t know can, and most likely WILL cost you.
FACT: It is becoming increasingly difficult for those not dedicated every day to staying current with the ever-changing dynamics of search engines, social media platforms, how they now relate and impact the visibility of your website as you compete for new business.This puts many businesses at a disadvantage. While you are busy doing what you do best, the digital landscape that your business depends upon is constantly changing.
We’re not super-heroes…but we do serve as champions for our clients success!
Unlike the “project” mentality that most website design, development and even SEO and social media companies adopt, we believe that the completion of a website or marketing initiative is the BEGINNING, not the end of the project as it relates to the success of your business.
Although we no longer build websites for our clients, we do continue to build, test and measure proven methods and best practices within owned digital properties. Our extensive experience in strategy, planning, development, search engine optimization, search engine marketing, social media and related topics is invaluable to our clients who go through the website process once every 2, 3 or 5 years. Wouldn’t you like to benefit from the insight of experts as you initiate your plans to promote your business?
We conduct objective analysis of websites, website design proposals, SEO proposals (and review of previous optimization), social media optimization and integration. We don’t have to become your virtual marketing partner, but we suspect you will gain such value from our valuable insight, that you will remember Karner Blue Marketing when you are seeking to increase brand visibility and influence within the ever-changing digital landscape. We are not only current with the latest in search, social, mobile and digital marketing topics, we are continually testing and developing best practices that help businesses just like yours achieve their goals effectively and cost-efficiently.
Gain Valuable Expert Insight With This Introductory Offer
We are offering several Website and Social Media Analysis packages to help you get your efforts off on the right foot. No obligation, no catch. We simply want to provide you with information that will enable you to make informed decisions, and better investments that will support your immediate and long-term goals.
If you are expecting to achieve anything online in 2012, you will want to take us up on this incredible value!
Option 1:
Website and Social Media Analysis includes our 30 point review of your digital footprint, along with Recommendations on how to improve visibility and support your digital marketing efforts.
Option 2:
Website and Social Media Analysis and Recommendations as outlined in Option 1, PLUS an actionable checklist of items based on your specific business and our findings that will help you communicate and manage implementation with internal and external website, marketing and programming teams.
Option 3:
Website and Social Media Analysis and Recommendations as outlined in Option 1, the Actionable Checklist outlined in Option 2, PLUS a 1 hour conference call to discuss findings, strategy, recommendations and discuss related topics that you may wish to gain additional insight on. This is a steal, and definitely the most value-packed of the options.
Save Time, Money and Achieve Better Results With Objective Insight From An Expert
Don’t spend a dime on website design, copy-writing, SEO, social media, mobile or any other initiative without this valuable (and highly affordable) insight. Based on how these services have helped our clients, these services could save you many thousands of dollars, not to mention, valuable time and stress.
Select an Option and We’ll Get Started Right Away!
You can’t afford NOT to gain an objective analysis before you invest countless hours in website design, development, marketing and optimization. Let’s get started today!
Learn why Karner Blue Marketing is qualified to offer objective analysis to your business.
This introductory offer begins January 1, 2012 and subject to change or end without notice at any time. Karner Blue Marketing LLC reserves the right to refuse any client if it poses a conflict of interest with another client, or for any other reason.
Upon purchase you will be contacted to begin the process. Prices in U.S. Dollars, No Refunds.
Twitter Launches Enhanced Profile Pages for Brands With 21 Advertisers
Twitter Launches Limited Release
of Branded Pages for Advertisers
Twitter has just launched a new design, features and “Enhanced Profile Pages” for twenty elite brands with new functionality, presumably to go head to head with Facebook and Google+ Pages. But, the release isn’t available, or seemingly intended, for any old brand, and for Advertisers more than Marketers, as being promoted by some.
Twitter Enhanced Profile Pages Feature “Promoted Tweets”
Twitter’s “enhanced” pages for brands are being presented under Twitter Advertising, so it makes perfect sense that they have elected to work with a handful of their advertisers to launch branded profiles. Viewing these enhanced Twitter profiles will require use of the “New Twitter“. The brand will enjoy enhanced features, such as a more brandable graphical page, the ability to post a “promoted tweet” (paid of course), and feature embedded video and more.
Wondering what a Promoted Tweet is? Learn more about Promoted Tweets.
Twitter’s introduction of branded pages begins with 21 brands, each of which has established a long-term relationship as a strategic partner or advertiser. Twitter says a “broader rollout coming soon”.
21 Twitter Advertiser Profile Pages Released With Twitter’s Announcement
Twenty-one brands were included in Twitter’s announcement introducing enhanced profiles.
American Express
Best Buy
Bing
Chevrolet
Coca-Cola
Dell
Disney
General Electric
Heineken
Hewlett-Packard
Intel
JetBlue
Kia
McDonald’s
Nike
Paramount Pictures: “Mission: Impossible – Ghost Protocol”
PepsiCo
Staples
Subway
Verizon Communications Wireless
NYSE Euronext
Note, the inclusion of Bing, Microsoft’s Search Engine.
Perhaps a little pay-back for the failed Google-Twitter failed “real time search” relationship?
We digress…back to the topic at hand…
Let’s see how this unfolds…
Will Twitter Enhanced Profiles Shift the landscape of Twitter for smaller brands and businesses that do not sponsor tweets to pay to enhance their profiles?
Only time will tell.
What do you think of Twitter Enhanced Profile Pages?