Prioritizing Owned, Paid and Earned Media in Brand Marketing

The typical Brand Strategy will include the deployment of various types of interactive media via website, blog, press releases, paid advertisements, sponsorships, Web 2.0 platforms, mobile website and social media accounts. Of course in a perfect world, every brand marketer would have ample resources to orchestrate simultaneous deployment of all types of media. However, many large and small organizations struggle…

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