Top 10 reasons why you need to use an email marketing program:
So many marketers are still sending emails from your personal, business or outlook email accounts, not realizing what they are missing!
With a software solution, you have the benefit of
1. Aproved ISP "Bulk Mailer"...
Most ISPs limit how many emails you can send at once and guard against this practice as it is often spam. Reputable email software programs have relationships with ISPs that enable the sending of bulk mail.
So, it looks like it is coming directly from you, but it is being sent from an ISP approved server...and more likely to make it to the intended recipient.
2. Following professional and legal guidelines protects your organization...
Best practices in email marketing are integrated into software programs that help you avoid mistakes and risks such as mistakenly copying multiple email addresses in the "to" line or failing to include unsubscribe instructions, which is now against the law!
3. Automatic opt-in, list management, uploads and downloads...
When your email list is hosted with the software provider, you benefit from automatic sign-up/opt-in by new subscribers, list editing and management by groups, ability for subscribers to edit their profiles and unsubscribe without you having to do a thing. You can upload and download lists to and from your desktop easily....trying doing all of that with outlook. (and good luck!) 4. Easy to use, affordable, ready to use, and no technical skills required...
(your it department will love you!)
Email software programs save time and money. Your software, hosting, bandwidth, design and reports are all built in and programs like Constant Contact provide free ongoing support, seminars and tips to keep you on top of your game.
5. Automatic HTML or TEXT detection...
Your emails are sent in the right format every time when you use software. Standard email clients like Outlook can't tell which email format (text or HTML) your recipients can receive. Sending just text, you could be missing out on response rates of up to 35% higher with HTML emails.
6. Professional, attractive, customizable email templates at your fingertips...
Great looking emails make a great impression and we all know that first impressions are very important. Email software programs enable you to create logo branded messages as well as promotional emails with graphics. For the advanced user, there is access to HTML and XHTML code for added control.
7. Avoid the email spam trap with higher deliverablility (white listing is a very good thing).
Higher deliverable rates means better response rates. You can't get great response if your email never makes it to the intended recipient. Email software providers have strong relationships with ISPs, meaning your emails have a better chance of making it past black lists and blocking protocols.
IMPORTANT NOTE: If your email from a standard email client like Outlook generates a spam complaint when sent to specifici recipients, you won't know and you run the risk of having your entire corporate email server blocked.
8. Deliver measurable results. View opens, clicks, forwards in automatic reports...
Email marketing is a powerful medium, but how do you know what is working and what is not if you don't have access to the reports that tell you which emails generate opens and clicks? Marketers understand that without this data, you are working blind.
9. Automatic updates, upgrades, enhancements at no additional cost to you... It is more important than ever to remain compliant with email marketing legislation and new technology in order to eliminate the spam trap. Many legitimate email service providers belong to an organization called "The Email Service Provider Coalition", or ESPC, with the goal of providing effective spam-fighting solutions that will continually optimize the deilvery of your marketing emails. Email authentication technologies, like sender ID, SPF and Domain Keys) will be integrated behind the scenes to keep you compliant, with no effort required on your part...now isn't that a relief!?
10. Compliance with email laws like the U.S. CAN SPAM law...
As email marketing evolves, so does the legislation governing it. Email marketing software providers are responsibile for ensuring the compliance of their customers and users, taking this issue entirely off your shoulders so you can concentrate on growing your business.
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