How Social Media Marketing Promotes Viral Promotion of Your Brand, Products, Services

Studies show that consumers trust recommendations and reviews by friends, social connections and strangers over advertising.

Social Media has created a rich opportunity for organizations to connect with, and influence conversations about their brand, products, and services.

Web 2.0 and Social Media Marketing sometimes intimidate companies, forcing them to shy away from opening up the dialogue with customers.

Truth is, customers are talking about your brand, with or without your participation. Social Media, unlike any other marketing, public relations and customer service platform, creates a unique environment for one-to-one engagement.

Social conversations are public. Proactive strategy and management will be vital to making a social media presence evolve as an asset.

Social Media Marketing has been identified by most businesses as part of their marketing priorities for 2010 and beyond. Few know what they will do, or how they will leverage the time and energy invested into social media marketing into revenue, but they have hope based on how effective social media has been for some highly-visible companies.

The nature of social media is to be social.
The companies that have effectively created a compelling social media dialogue with their followers and friends that they have been able to parlay into viral marketing activity that takes on a life of its own.

An Effective Social Media Campaign Promotes Viral Conversations that:

• Promote your brand, product or service.
• Organically reach and engage new audiences through friends, family and colleagues via messaging, promotions or offers.
• Leverage cross-platform deployment, leveraging all the best platforms (Twitter, Facebook, YouTube, LinkedIn, MySpace, etc.) for one common goal.
• Promote search engine visibility.
• Support SEO organic, natural search engine traffic to your website through real-time search and optimization of social conversations.

The nature of social media is to be social.
The companies that have effectively created a compelling social media dialogue with their followers and friends that they have been able to parlay into viral marketing activity that takes on a life of its own.

What a good Viral Social Media Campaign Offers:

 Because search engines only includes social media marketing efforts in organic or natural search results, what they find in your social media profile, updates, content or tweets will determine search engine visibility. Wonder why SEO seems to revolve around search engine Google?
Read: Google Dominates Search, How Important is Social Media to Gogle?

• Repetitive mention of your brand.
• Organic (free) reaching new audiences through friends, family and colleagues via messaging, promotions or offers.
• Cross-platform deployment, leveraging all the best platforms (Twitter, Facebook, YouTube, LinkedIn, MySpace, etc.) for one common goal.
• A social media campaign or social media profile can become the #1 search result under specific keyword searches…without a website.
• Clicks from search engine results to your website from top search engine rankings can improve your website’s overall search engine performance.

Organic results are where most people click, but if your social media presence is not optimized it won’t matter how active your account is…your social media efforts will be “invisible” to the search engines and you will likely miss out on this valuable aspect of social media marketing.