September 10, 2010
Google Instant Poised to Impact Paid Search and Google Ad Revenues More than SEO
The launch of Google Instant Search this week has the entire Internet buzzing about what it will mean to search.
Although many are speculating that Google Instant could be a game changer for SEO, Google Instant will impact SEM or Paid Search even more…creating greater advertising revenue opportunities, making Google shareholders very happy.
Google Instant is more likely to impact SEM paid ads than SEO and organic search engine results.
Instead of presenting one page of results for a keyword or phrase, Google Instant streams results as each letter of each keyword is entered resulting in multiple pages of results, including related ads, flashing before the user…creating a greater volume of “pages” to place ads.
Google Instant essentially multiplies Paid search engine advertising opportunities by 20.
Google Instant will impact those dependent upon Paid Search for website traffic more than SEO and Organic Search.
Chief Strategist and President of Karner Blue Marketing
At the Google Instant launch event, Google stated that Google Instant will not change SEO, but rather how the results are displayed.
How Google Instant Just Multiplied Google’s Advertising Revenue Potential by 20
The average search contains 20 characters. During launch presentations Google explained how instead of one dynamically generated page of static HTML results, Google Instant will dynamically deliver results adapting to every letter typed in real-time using an Ajax application.
So, instead of one page of search engine results, there are now 20 possible “pages” of results” per keyword query…and 20 times more opportunities for Google sponsored ads / Adwords ads to appear.
Without issuing a forward-looking projection about Google Instant’s impact on Google Advertising Revenue, this video of Sergey Brin, Co-Founder and President of Google on AOL’s Daily Finance could be interpreted to confirm this theory:
We invite your comments, thoughts and predictions…
will Google Instant have a bigger impact on Paid Search or Organic Search