Google+ Pages for Brands and Business: The Pros and Cons
How Will Google+ Page Terms of Service Affect Brands?
Google+ Pages Terms of Service states that a peson with a Google+ Account can create a Google+ Page, and ultimately responsible for that page, even if they give permission for someone else to manage that page.
I realize there are behind the scenes reasons for this that support the Google initiative. However, the dependency of a Google+ Page to one person, whom Google will consider an “authority” over the subject matter is inconsistent to how brands are managed.
Google+ Page Administration Rules Are Not Practical for Brand Management in The Real World
Similar to the Google Analytics problem, Sally the marketing coordinator creates her company’s Google Analytics account using her email address…Sally accepts a job elsewhere without transferring ownership of the Google account to someone else at the company…Google does not get involved in the transfer of account ownership.
As stated, Google+ Pages Terms of Service creates a potential issue with Google+ Pages administrator transfer, which has been problematic for organizations using Google Analytics for years. – Rebecca Murtagh, President of Karner Blue Marketing LLC
Google+ Pages appears to be following this policy. So, unless the person creating the Google+ profile maintains a connection with the brand for life, there will be ownership and management issues.
Hopefully Google will address Google + Pages ownership with the business in mind.