3 reasons why your website may need to be |
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   Having a website that is
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3 reasons to search engine optimize your website Why? Because even though most website designers, development companies and webmasters may claim and many sincerely believe that they have "optimized" your website, it is our experience that all they have done is added meta data. There is actually far more involved in optimizing your website to rank high in natural or "organic' rankings in the competitive search engine arena. We cringe when we have to break it to our client that their website is NOT even built in a way that it can be effectively search engine optimized to go head to head with their competitors on Google, Yahoo or the other search engines. SEO Design is the preferred way to build a website foundation that can be search engine optimized. In fact, we have encountered this SO OFTEN that we are now offering SEO training to website designers, developers and web copywriters through Karner Blue U. Even after this training most websites will require professional SEM assistance in order to leverage the website's assets to leverage the proper search engine keyword terms and promote conversion of visitors to "customers" whether it be a B2B, B2C, P2P or not for profit website. It is our experience that even the most expensive sites, those created by top-notch design firms, and those created in-house, fail to meet core search engine optimization requirements. Because we have been doing this successfully for years, our in-depth understanding and proven methods produce results. Want to know if your website is search engine optimized? Try our quick SEO analysis . 2. If your web site is not visible on search engines, you ARE missing business opportunities...no ifs ands or buts. Why? Because more than ever, industry reports demonstrate that people, your customers and prospects, are turning to Internet search engines to find products, services and companies before making a call, visit or purchase. If your site is not properly optimized, you are basically invisible to online prospects unless they know your exact web address. Because most people are using search engines to find the companies they will do business, it is through keywords that your site can appear on what are called natural rankings or organic listings. The most desirable placement is on page one of Google.com because Google drives the largest % of key word searches. 3. Many sites that are "optimized" do not achieve search engine visibility where because the optimization was based on incorrect keyword assumptions. Why? Every business or organization we have worked with has had their site optimized for how THEY see their company, which did not align with the keyword search terms most often being used by their target audiences. When properly researched and strategically positioned, key word search terms can be very targeted and successful in elevating website visibility to target audiences. It won't matter if you drive millions of people to your website if not a single one is in the market for what you have to offer. SEO is successful only when you achieve high natural organic rankings on search engines llike Google, Yahoo, and others. Many SEO companies offer guaranteed #1 search rank performance. | |||
All "SEO" and Internet Marketing Firms are not created equal.
to help our clients leverage the investment in their website, blog, social media and other internet-related assets that actually deliver results: ROI and a positive impact on the bottom line.
These internet and search engine marketing opportunities become most effective when they are orchestrated in an integrated manner to reach your most qualified prospects, earn their click, and promote conversion of that website visitor to a customer.
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