Tech Valley Firm Develops Revolutionary Streaming Audio and Video Library Website that Integrates Client’s On-Demand Fulfillment and Distribution Operations in Real Time. Albany, NY – April 29, 2003. Tech Valley firm, Karner Blue Marketing, was engaged by Inspired Life Development (ILD) of Orlando, FL to create a Streaming Media library with preview, membership, subscription and real-time fulfillment capabilities. inspired-life.com was recently designed, develope, completed and now available to the general public as the streaming media library continues to grow. Karner Blue Marketing integrated the streaming technology of Akamai Technologies, Inc. to create the first online community in the self-improvement industry to provide free previews to digital content, multi-level subscription access and on-demand fulfillment to DVD or CD from any title in the library. Inspired-life.com was designed to empower its audience to pursue immediate and long-term goals in any of the many areas of their lives. Topics range from Professional, Financial, Spiritual, Health & Fitness, Facing Adversity and Family, to Special Interest areas for those Men, Women, Seniors and Youth. ILD is breaking new ground in the self-improvement industry by allowing previews of titles prior to purchase or subscription. Each title is available for purchase, created on-demand and shipped directly to the customer. This model also enables authors and speakers to reduce up-front costs to gain new audiences. ILD offers free membership to the community, which entitles the user to discounts on all purchases. “This community is a culmination of many, many months of hard work with our development partner, Karner Blue Marketing, based on a vision I have been cultivating for the past few years, stated Scott Dennison, CEO and Founder of Inspired Life Development, LLC, who added, “It is absolutely exhilarating to see it come to life, larger and more powerful than I had ever imagined.” Mr. Dennison added, “our desire to serve the life-long learner in every area of their personal growth over time has been translated into an online community unlike any other from the self-improvement industry. We are proud to be the innovators in this space.” As an online community built around a digital library of audio and video content for on-demand delivery as streaming media, Inspired Life Development has teamed with the leader in streaming media delivery, Akamai Technologies, Inc., to ensure the quality and integrity of the streaming experience to both the member and the content provider. Flynn Watson, streaming product manager at Akamai stated, “The Inspired Life Development approach is an exemplary model of how to implement our technology for the distribution of copyrighted works.” “Our proprietary solution enables us to offer the consumer easy access to content with little or no-risk,” explained Harrison M. Sterne, COO and President of Inspired Life Development. “The Karner Blue Marketing team has been invaluable in creating a powerful database-driven, environment that seamlessly integrates the Akamai solution with our subscription model, infrastructure and our real-time fulfillment model. They have integrated strategies to help us manage our customer relationships and generate revenue with multi-level marketing opportunities within the dynamic, online experience. The creation of inspired-life.com has been a great application of our E-Business and Marketing capabilities,” explains Rebecca Murtagh, chief strategist for Karner Blue Marketing. “From strategy to development, we’ve worked closely with Inspired Life Development to insure that the public and administrative environments will meet their initial goals and scale as their needs evolve. They now have an efficient and powerful marketing environment to support their customer relationships with a user-friendly, and meaningful resource.” Karner Blue Marketing specializes in Marketing and E-Business strategy, custom development and integration. The Team is comprised of marketing and web development experts with vast experience in developing custom e-business environments that are built to facilitate growth, support operations and achieve key objectives for clients of any size. The experience applied to integrate off-line marketing initiatives is sought by organizations wanting to leverage the latest technologies and see a return on their investment. Inspired Life Development’s mission is to empower the life-long learner with a wide variety of self improvement, spiritual and motivational content within an online community, featuring streaming audio and video content from a diverse family of speakers and content providers. The ability to produce product on-demand, Inspired Life Development is able to introduce audiences to innovative talent, reducing risk and cost to both the customer as well as the speakers and authors. ILD intends to become the definitive destination for content that people use to change their lives.