Social media platforms like Twitter, Facebook, LinkedIn and others are often dismissed as trivial pursuits by corporate executives and business marketers…but would they consider $3 million dollars in revenue trivial?
Dell Generates $3 Million Dollars in Sales From Twitter
In June 2009 Dell reported that they’d earned $3 million in revenue from the microblogging social media website Twitter. How can a site that only allows messages of 140 characters or less pack such a wallop for the PC manufacturer?
Dell reported they were able to use Twitter to post coupons, announce new products and drive traffic to the outlet store. Now this didn’t happen overnight. However if you are wondering if now is the time to get serious about marketing on social media, consider this:
- It took 18 months for Dell to sell their first $1 million from Twitter.
- From January to June 2009, they generated $1 million dollars.
- Dell generated an additional $1 million from people who clicked from Twitter to Dell Outlet, then to Dell.com and made a purchase.
Learn more about the demographics of Twitter here:
Making the Case for Marketing to Baby Boomers on Twitter
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