 Below are examples of Logos that our design team has redesigned...  The "before" logo, which called for metallic ink, did not adapt well to print, product packaging, online presentation and advertising. The "after" logo easily adapts to any medium, including print, video, web, email, product packaging and trade show exhibits. It is easily identifiable and the colors where chosen specifically for the energy and implied values to support the brand strategy, also developed by Karner Blue Marketing.  This "before" logo actually leaves out the 4 color photo of a human eye that was used behind it. This logo was not adaptable to print or brand building as it was being used. Our "after" solution implied the "eye" for visibility without having to be so literal, lending itself easily to building a color pallette to support a branding strategy and lending itself well to print and other mediums.  This "before" logo prohibited use in print or advertising applicaitons because once reduced, the logo was not legible. The logo did not convey movement or creativity. Our "after" logo design was created with the use of color and graphics that elevated the preception of the value of services from casual to more refined and used color to convey creativity.
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