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What exactly is a Marketing Makeover? For years we’ve watched people transform themselves with new hair, diet, exercise and even surgery for dramatic results. Why do these people go to such lengths to change themselves?
Most people will have a makeover done because they: Feel that their current appearance doesn’t accurately reflect what is within. Want to be more attractive and desirable to others. To feel more confident and ready for success in a competitive world. Are stuck in the past and need help updating their style to be more current.
If you re-read the reasons listed above, could the same be true for your business? Does your business' current appearance fail to accurately reflect your goals, energy and success? Can your brand/corporate identity convey your core values on it's own without explanation? Does your marketing message clearly differentiate you from your competitors? Has it been so long since you reviewed and updated your marketing message that you can't remember when it was?. Perhaps you've achieved significant business growth, are going head-to-head with a new competitor, or maybe it's simply time to revive your marketing message...if you find yourself in any of these situations, it may be time to assess and build a strategy for your online and offline marketing efforts.
Brand leaders like corporations CocaCola™, Nike™, General Electric, and AT&T continually update and adapt their brand strategy to sustain, compete for the buying decision and grow their market share. When was the last time you assessed your brand & marketing strategy?
Here is a short checklist. If you can answer yes to any of these, you may be in need of a Marketing Makeover!
1. Your brand/corporate identity is a sign of the times, even if it is reminiscent of the 80's, which was 20 years ago! 2. Does your competition look more successful than you, even if your company does it better!? 3. Does your logo look like everyone else’s in your industry? 4. Do you secretly long to be instantly recognized as a market leader by your prospects? 5. Does your website have flashing type, animated icons, and nothing but huge type? 6. Do you avoid sending people to your website because you know deep in your heart it doesn’t reflect your business the way you want it to? 7. Do you wish your website could give you valuable marketing data, help you convert vistors to customers and support day-to-day operations? 8. Do you wish you knew how to build an execute a targeted marketing campaign and be able to actually measure response rates? 9. Do you wish your online and offline marketing efforts could be orchestrated to support each other to drive action and support sales? 10. Do you want to initiate a marketing plan, but lack the in-house staff to make it happen?
Our Marketing Makeovers begin with a consultation. Once we’ve learned about your business’ immediate and short term goals, we return with a proposal scaled to suit your timeline, budgetary and operational requirements.
Our marketing strategists, designers and web site development experts will put their heads together to devise a strategy designed to help you leverage your assets to put your best foot forward.
Find out why we call ourselves Your Virtual Marketing Partner!
Our Marketing Makeover Services include: Logo design or redesign Marketing communications design (brochures, newsletters, ads, flyers, stationary, etc.) Brand strategy & guidelines Advertising Campaign creation and execution Direct mail campaigns Website interface design Comprehensive marketing plans Creative website design Custom website applications development Email campaigns Integrated marketing campaigns (web, print, email, on-site, etc.)
Click here to CONTACT US Or call us today: 518-935-4101
© 2004 Karner Blue Marketing, All rights reserved.

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