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January 2008 Karner Blue Marketing Launches "Executive Seminar Series" to help business leaders and executives get up to speed on what is happening on the Internet and how best to integrate a proactive website strategy that is based on FACTS not hype, so they are better prepared to drive the vision, influence vendor selection and deliver results to the bottom line for their organization. Group seminars offered monthly, Custom Training also available at Karner Blue Headquarters OR at your place of business, anywhere in the US. Request a Custom Training Quote December 2007 Rebecca Murtagh Invited to Speak and Lead a Day of Internet Marketing Seminars in Albany, NY. The Society of Marketing Professionals has invited Rebecca to present 2 sessions at the full-day seminar "Proven Strategies for Improving Your Search Engine Marketing" on February 26, 2008 in Albany, New York. Rebecca's Topics include: Role of Content and Usability and Conversion (of visitors to customers). Area Internet Marketing professionals from Intellisites and We Build Pages will also be presenting. If you cannot make this seminar, checkout Karner Blue U for monthly SEO seminars, workshops and custom corporate search engine marketing training. November 2007 Rebecca Murtagh Completes her 5th year as Expert Judge for Web Marketing Association International Website Competition. The Web Marketing Association is pleased to announce that Rebecca Murtagh has been selected for the 5th year as a judge of the 11th Annual International WebAward competition for Web site development. "For the past decade, the WebAwards has used a quantitative judging formula based on seven criteria to evaluate, benchmark and set industry standards for Web site development", explains William Rice, president of the Web Marketing Association..."Rebecca Murtagh will play a critical role in setting the standard for Internet excellence by applying her expertise to each site she adjudicates." “I look forward to this competition every year and have had the honor of judging websites from Fortune 100 companies down to start-ups, explains Ms. Murtagh, “The judging process enables me to continually stay on the cutting-edge of how websites are being used in order to help my clients leverage emerging trends and best practices for their businesses.” Rebecca Murtagh is the Founder and Chief Strategist of Karner Blue Marketing, LLC an award winning marketing firm located in the Albany NY market. Karner Blue helps organizations leverage proven methodologies in search engine optimization, web usability, conversion of visitors to customers and Internet marketing. Judging in this competition is just one of the ways Ms. Murtagh is able to apply her many years of expertise. She frequently delivers lectures and seminars to help businesses become more informed about the ever-changing Internet and how their business can benefit. The 2007 WebAward judges consist of a select group of Internet professionals who have direct experience designing and managing Web sites - including members of the media, interactive creative directors, corporate marketing managers, site designers, content providers and webmasters - with an in-depth understanding of the current state-of-the-art in Web site development and technology. Internet Marketing: Why the Internet is Vital To Your Business" 3rd Annual Tech Valley Engineering Symposium at RPI Ms. Murtagh, Chief Strategist for Karner Blue Marketing, LLC will present a workshop to symposium attendees on how vital the Internet is to any business...whether you are a start-up, seeking capital, seeking talent, promoting concepts or trying to gain new clients or customers. Find out why every business should take their online presence seriously and how to use it to to support key objectives, no matter what kind of business you are in. When: Tuesday, April 17, Time to be determined. Where: Rensselaer Polytechnic Institute 110-8th Street, Troy, NY 12180 For more information, Please visit the symposium website. April 2007 April 2007 - RECORD ATTENDACE, most well-attended luncheon to date! Thanks to all who attended! Search Engine Marketing - Myths vs Facts Rebecca Murtagh, Founder and Chief Strategist of Karner Blue Marketing, LLC will lead a discussion about common myths and misunderstandings about search engines and how to the facts of search engine marketing can be used to elevate your businesses' visibility, website traffic, search engine rankings, conversion of visitors to leads and customers, and more. Part of the U-Start Lunch n' Learn Series. When: Thursday, April 19 12:45-2pm Where: Union College Hale House, Everest Lounge, BLDG No 18. Schenectady, NY 12308 Click here for Union College Campus Map. RSVP recommended: Please call (518) 631-0472 Parking is available in campus parking lot at corner of Nott Street and Seward Street, entrance on Seward Street. March 2007 National Business Journals features Karner Blue Marketing in print and online stories about narrowing focus to expertise in search engine optimization marketing,internet marketing and related services. February 2007 Karner Blue Marketing Partners with CONSTANT CONTACT to offer clients award-winning email marketing software solution. Karner Blue Marketing expands offerings to empower clients of any size to empower to build and grow their business with powerful and affordable marketing tools. Karner Blue Marketing today announces a partnership with Constant Contact the leading email marketing service for small businesses, associations, and nonprofits. The partnership will enable Karner Blue Marketing to empower clients of all sizes to leverage the power of email marketing with this award-winning email software tool that makes it easy and affordable for any organization to create and send professional email newsletters, announcements, promotions, and more. February 2007 Karner Blue Marketing Goes Through Metamorphosis Recognized as one of the area's leading integrated marketing firms, Karner Blue Marketing announces a shift in focus. Founder, Rebecca Murtagh, has announces focus on speciality services that include search engine optimization marketing and related services in response to high demand and emerging trends.
This decision is supported by recent studies demonstrating how people look for the companies they will do business with. Forrester Research reports that customers are using search engines 80% of the time, as opposed to...28% who will guess at a company's website URL...13% who rely on word of mouth...10% who respond to print ads...etc... Click for the rest of the story! January 2007 Karner Blue Marketing refines consulting service offerings to focus on area of expertise in highest demand: Search Engine Optimization, Web Site Optimization, Internet Marketing and pay-per-click advertising. A new website has been launched to help businesses owners and webmasters better understand the value of true optimization. "This has been a long-time in the making, but the decision to focus on these practice areas was easy as the optimization of web sites as online extensions of businesses is where we add the most value to our clients", explains Rebecca Murtagh, Founder and Chief Strategist of Karner Blue Marketing..."The days of "build it and they will come" are long gone. As the online marketplace matures and online audiences become more savvy, it becomes increasingly important that every organization's website produce measurable results. With a majority of Americans using the Internet to reasearch products, services and companies before making a purchase decision, it is more important than ever for organizations be visible to their target markets and able to convert the visitor to a customer within the website experience. Our new approach simply removes the mystery about these critical practices and provides a more direct way to help businesses understand how important the Internet is to their business. We can then assist them in leveraging the online extension of their business for maximize ROI, regardless of who built their website." January 2007 Rebecca Murtagh invited to return for the 4th year as an expert judge for the international Interactive Advertising competition sponsored by the Web Marketing Association. "This competition has matured significantly since it began and I look forward to it every year", said Rebecca Murtagh, Chief Strategist for Karner Blue Marketing. "By judging entries from large corporations to small boutique firms from around the world, I truly get to see the cutting edge and glimpses of how this powerful medium we call the Internet has changed the way we market to consumers." April 2006 Albany's premier technology marketing firm Karner Blue Marketing will be represented by Rebecca Murtagh who has been invited to speak at the 2nd Annual Tech Valley Engineering Symposium to deliver Techincal Session: "How to Market Your Tech Valley Business" April 18, 2006 at the Albany Marriott, Wolf Road, Albany NY. For more information, go to: Tech Valley Engineering Symposium Website for program information, Click on 2006 Abstracts. April 2006 Rebecca Murtagh, Chief Strategist for Karner Blue Marketing, Albany's premier search engine optimization and web marketing firm has been invited to return for a 5th year as an expert judge for the Web Marketing Association's annual international website competition. January 2006 Rebecca Murtagh, Chief Strategist for Karner Blue Marketing completes her 3rd year as an expert judge for the Internet Advertising Awards, an international web promotion competition.
November 2005 Karner Blue Marketing was recognized Nov 2 at the 11th Annual Mark of Excellence Dinner at the Marriott, Albany NY. October 2005 Rebecca Murtagh, Chief Strategist of Karner Blue Marketing of Tech Valley, NY was invited to speak at PRSA - Public Relations Society of America Capital Region's Annual Half-Day Seminar "Staying Ahead of the Curve: Current PR Trends and Emerging Technologies" held on October 19, 2005 at WRGB ABC, Channel 6 Studios in Niskayuna, NY. Ms. Murtagh's popular seminar "How to Get Noticed on the Internet" was presented and well-received by Public Relations professionals of New York's Capital Region at this day of professional development. September 2005 Karner Blue Marketing's campaign "Keeping You Connected" for client Albany NY Bus Company, headquartered in Brooklyn New York, has been recognized by the American Marketing Association's NY Capital Region Chapter as one of 10 finalists for the Annual Mark of Excellence Awards. The Mark of Excellence is the NY Captial Region's premier event celebrating the marketing profession. This annual event, honors marketing professionals for their creativity and results. Karner Blue Marketing and the other finalists will be recognized Nov 2 at the Mark of Excellence Dinner. September 2005 Rebecca Murtagh, Chief Strategist of Karner Blue Marketing invited to speak about "How to get Noticed on the Internet" at AD FACS Business Communications Expo 2005 to be held at the Marriott in Albany, NY on Wednesday October 5, 2005. Her third year presenting to the business professionals of the area, Rebecca will explore proven methodologies to support a website's search engine performance and various ways to drive qualified traffic from a targeted marketplace to a website, and support conversion of those website visitors to customers. Click here to Register for this Ad Facs seminar. August 2005 June 2005 Karner Blue Marketing develops, deploys and markets the nation's 1st long-distance WiFi Internet enabled commercial commuter service. Karner Blue Marketing was selected by Albany NY Bus Company to develop, install, test and market the new service as it expanded its service to include Albany International Airport. The story received area media coverage and significant discussion and excitement in numerous WiFi industry websites, portals, blogs and forums. May 2005 Karner Blue Marketing sponsors the Pine Bush Lupin Festival by donating "Butterfly Kits" to benefit the Discovery Center. "I have memories of coming to the Pine Bush since I was a young girl", says Rebecca Murtagh, Chief Strategist and Founder of Karner Blue Marketing, named after the Karner blue butterfly, the endandered butterfly who resides in the Pine Bush. The Karner Blue Marketng team constructed Butterfly Kits complete with lupine seed, a butterfly magnet and appreciation certificate. "It was our way to make a small contribution and help area residents to feel more connected to this rare and unique space", explained Ms. Murtagh. March 2005 The American College of Surgeons invites Rebecca Murtagh of Karner Blue Marketing to guest lecture at the 2005 COSM Combined Otolaryngology Spring Meeting in Boca Raton, Florida. Rebecca was invited to speak to attendees of the annual conference about "How to get noticed on the Internet" with specific industry case reference and recommendations for leveraging the Internet as a marketing tool to grow and support their practice. February 2005 Karner Blue Marketing Strategiest Expert Judge for International Web Marketing Competition. Rebecca Murtagh, Founder and Chief Strategist was invited to be an expert judge for the IAC Internet Advertising Competition, an international competition for web-based advertising excellence. Judging entries from 8 nations, Rebecca finds that the experience ads to her perspective of how technology is being used in B2B and B2C applications.DECEMBER 2003 Karner Blue Marketing founder and Chief Strategist, Rebecca Murtagh is invited to speak a the ALTA TECH FORUM national convention for Land Title professionals in New Orleans, LA. AUGUST 2003 JULY 2003 MAY 2003 APRIL 2003 Tech Valley marketing firm, Karner Blue Marketing launches its January series of Website and Search Engine Marketing Seminars comprised of six sessions slated to take place January 11 - January 20 at Karner Blue Marketing's Schenectady office. Karner Blue is located at the Union College U-Start Incubator, 2 Nott Terrace (corner of Nott Terrace and Union Ave) in Schenectady, NY. These seminars are free to Karner Blue clients and also open to the public. Each seminar will consist of an hour-long lecture and a one hour discussion period focusing on different ways to leverage your web presence to maximize the return your business sees in terms of growth, sales, traffic and the conversion of visitors to customers. The seminars will cover topics such as: Website Optimization 101, Search Engine Optimization 101, Interpreting Website Statistics 101, and How To Improve Search Engine Performance. Small business owners, marketing staff, programmers, designers and entrepreneurs are encouraged to attend. Click Here for Seminar Schedule Dates and Times . . .
December 2004 September 2004 and much more! July 2004 MAY 2004 APRIL 2004 MARCH 2004 JANUARY 2004 - Happy New Year! Karner Blue Marketing selected to create innovative streaming commerce library website. Inspired Life Development, LLC of Orlando, FL selected Karner Blue Marketing to develop an online community to deliver motivational and educational material to the life-long learner. The Karner Blue Marketing Team responded with a well-orchestrated plan to develop a streaming media library, marketing, custom, dynamic and database-driven, subscription-based e-commerce model. Karner Blue Marketing will provide strategy, development and real-time distribution integration to enable this site to revolutionize the way speakers deliver their content to their audiences. APRIL 2002 AUGUST 2001 SEPTEMBER 1998 OCTOBER 1998 1998 1998 | work with an How will YOU | ||
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An award-winning internet marketing firm specializing in helping clients leverage proven methods and best practices in "White Hat" SEO search engine optimization, SEM, search engine design, website usability ROI, and conversion of visitors to customers. Internet PPC pay-per-click campaigns including Google Adwords, e-business strategy, web planning consulting and integrated marketing strategies. Karner Blue Marketing, LLC offers their expertise to companies throughout the United States and beyond from beautiful upstate New York. 150 miles north of NYC in NY's Tech Valley - Capital District Region. |  | ||
