Karner Blue Marketing in 2001

AUGUST 2001
Rebecca Murtagh creates new company to provide e-business and marketing expertise to businesses around the world.

Initial clients from CA, Florida and Germany quickly embrace the e-bsuiness strategy, website development and marketing expertise provided by Rebecca Murtagh and her team.

Rebecca, a former Director of Marketing for Wave Systems, Corp. of Lee, MA, Manager of Internet Services for Harte Hanks Interactive – a division of Harte Hanks Worldwide, Director of Marketing for WebWay, LLC and briefly BiznessOnline.com, brings years of integrated marketing experience.

Rebecca’s experience in leading the strategy, fast-cycle development, design and operational integration of a $1 million dollar budget e-business environment for established brick-and-mortar furniture retail giant Rhodes Furniture has enbaled her to apply similar practices and methodologies to web-based environments of all sizes throughout many industries.

Her previous experience as Director of Marketing for WebWay, LLC of Albany, NY provided an intimate understanding of e-business architecture and application development, from which Rebecca began leveraging Intranets, Extranets, email marketing, e-commerce environments and statistical analysis of website performance as early as 1998, long before most marketers know how to harness the web as a marketing tool.

Karner Blue Marketing’s clients benefit from Rebecca’s creative thinking, leadership and the power of the talented team that supports each project.