Karner Blue Marketing 2007 News, Events and Seminars

January 2007

Rebecca Murtagh invited to return for the 4th year as an expert judge for the international Interactive Advertising competition sponsored by the Web Marketing Association.

“This competition has matured significantly since it began and I look forward to it every year”, said Rebecca Murtagh, Chief Strategist for Karner Blue Marketing. “By judging entries from large corporations to small boutique firms from around the world, I truly get to see the cutting edge and glimpses of how this powerful medium we call the Internet has changed the way we market to consumers.”

January 2007

Karner Blue Marketing refines consulting service offerings to focus on area of expertise in highest demand: Search Engine Optimization, Web Site Optimization, Internet Marketing and pay-per-click advertising. 

A new website has been launched to help businesses owners and webmasters better understand the value of true optimization.

“This has been a long-time in the making, but the decision to focus on these practice areas was easy as the optimization of web sites as online extensions of businesses is where we add the most value to our clients”, explains Rebecca Murtagh, Founder and Chief Strategist of Karner Blue Marketing…”The days of “build it and they will come” are long gone. As the online marketplace matures and online audiences become more savvy, it becomes increasingly important that every organization’s website produce measurable results. With a majority of Americans using the Internet to reasearch products, services and companies before making a purchase decision, it is more important than ever for organizations be visible to their target markets and able to convert the visitor to a customer within the website experience.

Our new approach simply removes the mystery about these critical practices and provides a more direct way to help businesses understand how important the Internet is to their business. We can then assist them in leveraging the online extension of their business for maximize ROI, regardless of who built their website.”

February 2007

Karner Blue Marketing Goes Through Metamorphosis: Turns Focus on Search Engine and Internet Marketing

Recognized as one of the area’s leading integrated marketing firms, Karner Blue Marketing announces a shift in focus. Founder, Rebecca Murtagh, has announces focus on speciality services that include search engine optimization marketing and related services in response to high demand and emerging trends.

This decision is supported by recent studies demonstrating how people look for the companies they will do business with.

Forrester Research reports that customers are using search engines 80% of the time, as opposed to…28% who will guess at a company’s website URL…13% who rely on word of mouth…10% who respond to print ads…etc…

February 2007

Karner Blue Marketing Partners with CONSTANT CONTACT to offer small business clients an award-winning email marketing software solution.

Karner Blue Marketing expands offerings to empower clients of any size to empower to build and grow their business with powerful and affordable marketing tools.

Karner Blue Marketing today announces a partnership with Constant Contact the leading email marketing service for small businesses, associations, and nonprofits.  The partnership will enable Karner Blue Marketing to empower clients of all sizes to leverage the power of email marketing with this award-winning email software tool that makes it easy and affordable for any organization to create and send professional email newsletters, announcements, promotions, and more. 

March 2007

National Business Journals features Karner Blue Marketing in print and online stories about narrowing focus to expertise in search engine optimization marketing,internet marketing and related services.

April 2007 – RECORD ATTENDACE, most well-attended luncheon to date, Thanks to all who attended!

Search Engine Marketing – Myths vs Facts

Rebecca Murtagh, Founder and Chief Strategist of Karner Blue Marketing, LLC will lead a discussion about common myths and misunderstandings about search engines and how to the facts of search engine marketing can be used to elevate your businesses’ visibility, website traffic, search engine rankings, conversion of visitors to leads and customers, and more.

Part of the U-Start Lunch n’ Learn Series.
When: Thursday, April 19 12:45-2pm
Where: Union College Hale House, Everest Lounge, BLDG No 18. Schenectady, NY 12308
Click here for Union College Campus Map.
RSVP recommended: Please call (518) 631-0472

Parking is available in campus parking lot at corner of Nott Street and Seward Street, entrance on  Seward Street.

April 2007
Entrepreneurship Class Presentation:

The Internet And Your Business

Sponsored by the Schenectady County Community Business Center
Part of the Entrepreneurship Training Course

This 3 hour class, led by Rebecca Murtagh, founder and Chief Strategist of Karner Blue Marketing, LLC, will walk through the various ways to use the Internet to support your business goals, no matter what business you are in. We will discuss how to determine what kind of website is right for your business, what search engine marketing and optimization really mean to your business and how to effectively and cost efficiently use web-based tools to scale your business, generate, measure and expand successful results.

When: Monday, April 9, 6:00-9:00pm
Where: 920 Albany Street, Schenectady, NY 12307
For more information, Please call (518) 382-3069

April 2007
Workshop Presentation:

Internet Marketing: Why the Internet is Vital To Your Business”

3rd Annual Tech Valley Engineering Symposium at RPI

Ms. Murtagh, Chief Strategist for Karner Blue Marketing, LLC will present a workshop to symposium attendees on how vital the Internet is to any business…whether you are a start-up, seeking capital, seeking talent, promoting concepts or trying to gain new clients or customers. Find out why every business should take their online presence seriously and how to use it to to support key objectives, no matter what kind of business you are in.

When: Tuesday, April 17, Time to be determined.
Where: Rensselaer Polytechnic Institute  110-8th Street, Troy, NY 12180
For more information, Please visit the symposium website.

November 2007

Rebecca Murtagh Completes her 5th year as Expert Judge
for Web Marketing Association International Website Competition.

The Web Marketing Association is pleased to announce that Rebecca Murtagh has been selected for the 5th year as a judge of the 11th Annual International WebAward competition for Web site development.

“For the past decade, the WebAwards has used a quantitative judging formula based on seven
criteria to evaluate, benchmark and set industry standards for Web site development”, explains William Rice, president of the Web Marketing Association…”Rebecca Murtagh will play a critical role in setting the standard for Internet excellence by applying her expertise to each site she adjudicates.”

“I look forward to this competition every year and have had the honor of judging websites from Fortune 100 companies down to start-ups, explains Ms. Murtagh, “The judging process enables me to continually stay on the cutting-edge of how websites are being used in order to help my clients leverage emerging trends and best practices for their businesses.”

Rebecca Murtagh is the Founder and Chief Strategist of Karner Blue Marketing, LLC an award winning marketing firm located in the Albany NY market. Karner Blue helps organizations leverage proven methodologies in search engine optimization, web usability, conversion of visitors to customers and Internet marketing. Judging in this competition is just one of the ways Ms. Murtagh is able to apply her many years of expertise. She frequently delivers lectures and seminars to help businesses become more informed about the ever-changing Internet and how their business can benefit.

The 2007 WebAward judges consist of a select group of Internet professionals who have direct experience designing and managing Web sites – including members of the media, interactive creative directors, corporate marketing managers, site designers, content providers and webmasters – with an in-depth understanding of the current state-of-the-art in Web site development and technology.

Judging for this year’s website awards will take place in July and August, with winners announced in September.
For more information or to enter, visit www.07webaward.org

December 2007

The Society of Marketing Professionals invites Rebecca Murtagh to present 2 SEO seminar sessions in Albany NY.

Full-day seminar “Proven Strategies for Improving Your Search Engine Marketing” on February 26, 2008 in Albany, New York.  Rebecca’s Topics include: Role of Content and Usability and Conversion (of visitors to customers). Area Internet Marketing professionals from Intellisites and We Build Pages will also be presenting.

Rebecca Murtagh Invited to Speak and Lead a Day of Internet Marketing Seminars in Albany, NY.

If you cannot make this seminar, checkout Karner Blue U for monthly SEO seminars, workshops and custom corporate search engine marketing training.

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