APRIL 2004
Karner Blue Marketing rolls out the "MARKETING-MAKEOVER" for businesses in need of an image boost. The MARKETING-MAKEOVER is designed to help organizations of 1 to 1000 assess and adapt their branding and marketing presence to current market trends.
"Many businesses forget about nurturing their brand and corporate identity as their business evolves over time" explains Rebecca Murtagh, Chief Strategist for Karner Blue Marketing, "We begin with an assessment that helps businesses evaluate their brand as it relates to their core values while adapting to current market trends and influence of the competition".
The MARKETING-MAKEOVER is especially meaningful for businesses or individuals that have become more successful than their brand represents. Professional Speakers, Consultants and other sole-practitioners can become quite successful, yet their marketing material may be outdated or less professional than they would like to appear. It may become easier to negotiate top-dollar for your expertise when you have a high-end appearance.
Small businesses often encounter growth that will leave their corporate identity, if they had one, in the dust.
The MARKETING-MAKEOVER is designed to rejuvinate and revive the marketing presence on and off-line, including everything from logo/brand development, packaging, stationary and e-business, web site environments.
"I can't tell you how many times I have had a client tell me that they were actually embarrassed to show their business card or send someone to a website" said Rebecca. This is our way of helping businesses regain control of their marketing message to the world.
For more on the "MARKETING-MAKEOVER", go to:
Marketing-Makeover.com or Click Here!
To begin your own "MARKETING-MAKEOVER", call Karner Blue Marketing 518-935-4101 Click Here
APRIL 2004
Rebecca Murtagh, Founder and Chief Strategist of Tech Valley company, Karner Blue Marketing will speak at AdFacs Business Expo - "A Festival of Business Knowledge" in Albany, NY. Rebecca's seminar, titled "If you Had a Million Dollars" focuses on how $1 million dollar websites are built and how to leverage those tactics and industry best-practices to an e-business environment of any size.
For more information on this AdFacs seminar,
>Click Here
MARCH 2004
Rebecca Murtagh, Founder and Chief Strategist of Karner Blue Marketing invited to speak at National Tech Forum at the Fairmont, New Orleans, LA.
The ALTA, American Land Title Association Tech Forum is ALTA's annual spring meeting focusing on technology in the title insurance industry. Speakers from Fannie, Freddie, MBAA, MERS, national and regional title underwriters, agencies of all sizes and scopes of business, county recorders, plus the brightest industry experts in technology, management, marketing, human resources, and title operations provide top-rated general and educational sessions.
JANUARY 2004 - Happy New Year!
Click Here to access our January email newsletter article about the Google Florida update and how search engine optimization influences your websites performance.
Click Here to access our January email newsletter article about the Marketing Makeovers . . . is it time for yours?!?
DECEMBER 2003
Karner Blue Marketing founder and Chief Strategist, Rebecca Murtagh is invited to speak a the ALA TECH FORUM in New Orleans, LA.
OCTOBER 2003
Click Here to access Branding Strategies article featured in our email newsletter.
AUGUST 2003
Karner Blue Marketing's "Website CheckUP" Achieves 100% Recommendation Rating
100% of those who have taken the Website Check Up say that they would recommend it to others.
This interactive survey collects answers to 15 questions about website design, value, development, interactivity, statistics and other tools used to leverate the use of a website as a tool to achieve business goals.
Upon completion, the score, along with helpful website tips and suggestions are sent immediatly to the person who completed the online survey.
This interactive survey also demonstrates how the web can be used to add interactivity, and value to the online audience in exchange for harmless intelligence.
Surveys can be used in a variety of ways to achieve specific goals and gather data. Karner Blue Marketing would be happy to show you how interactive surveys can supplement your marketing activities.
For more information, Contact Us!
JULY 2003
Tech Valley Marketing Firm Founder selected as expert judge in Web Marketing Association’s 7th Annual International Website Competition.
Albany, NY – July 9, 2003.
Rebecca Murtagh, founder and chief strategist of Karner Blue Marketing of Albany, NY has recently been selected to participate as as one of the Web Marketing Association’s “WebAwards” distinguished judges. The competition judges website submissions from over 78 categories of websites built for industry, government, not-for-profit among others. “WebAward” entries are submitted by interactive agencies, website owners, or in-house marketing and e-commerce departments from more than 19 countries worldwide. Click Here for Full Story
MAY 2003
Karner Blue Marketing Founder, Chief Strategist, presents seminar at 2003 Adfacs Business Expo
Rebecca Murtagh, the owner of Karner Blue Marketing, Albany, NY presents a seminar at the annual Business Expo at the Marriott, Wolf Road, Albany, NY on Monday, April 12th.
For information, or to register for this seminar, go to:
AdFacs 2003 - Seminar for Sales and Marketing Professionals
APRIL 2003
Tech Valley Firm Develops Revolutionary Streaming Audio and Video Library Website that Integrates Client’s On-Demand Fulfillment and Distribution Operations in Real Time.
Click for whole story....
AUGUST 2002
Karner Blue Marketing selected to create innovative streaming commerce library website.
Inspired Life Development, LLC of Orlando, FL selected Karner Blue Marketing to develop an online community to deliver motivational and educational material to the life-long learner.
The Karner Blue Marketing Team responded with a well-orchestrated plan to develop a streaming media library, marketing, custom, dynamic and database-driven, subscription-based e-commerce model. Karner Blue Marketing will provide strategy, development and real-time distribution integration to enable this site to revolutionize the way speakers deliver their content to their audiences.
APRIL 2002
Karner Blue Marketing selected to develop corporate identity and brand for emerging technology company.
Karner Blue Marketing was chosen to develop a a new identity and brand strategy for Inspired Life Development (ILD) of Orlando, FL. Wanting to launch itself from the start-up mode, ILD enlisted the help of Karner Blue Marketing to create and develop a brand for the company. The collaborative process resulting in a powerful graphic that has driven communication throughout the professional speaking community and now to the consumer marketplace.
AUGUST 2001
Rebecca Murtagh creates new company to provide e-business and marketing expertise to businesses around the world.
Initial clients from CA, Florida and Germany quickly embrace the e-bsuiness strategy, website development and marketing expertise provided by Rebecca Murtagh and her team.
Rebecca, a former Director of Marketing for Wave Systems, Corp. of Lee, MA, Manager of Internet Services for Harte Hanks Interactive - a division of Harte Hanks Worldwide, Director of Marketing for WebWay, LLC and briefly BiznessOnline.com, brings years of integrated marketing experience.
Rebecca's experience in leading the strategy, fast-cycle development, design and operational integration of a $1 million dollar budget e-business environment for established brick-and-mortar furniture retail giant Rhodes Furniture has enbaled her to apply similar practices and methodologies to web-based environments of all sizes throughout many industries.
Her previous experience as Director of Marketing for WebWay, LLC of Albany, NY provided an intimate understanding of e-business architecture and application development, from which Rebecca began leveraging Intranets, Extranets, email marketing, e-commerce environments and statistical analysis of website performance as early as 1998, long before most marketers know how to harness the web as a marketing tool.
Karner Blue Marketing's clients benefit from Rebecca's creative thinking, leadership and the power of the talented team that supports each project.
SEPTEMBER 1998
Rebecca Murtagh, AMA board member accepts role as chairperson of the 2nd Annual Internet Symposium, "Building Brands and Business on the Web" sponsored by the nationally acclaimed American Marketing Association, NY Capital Region chapter and SUNY Albany's School of Business. Click for archived article.
OCTOBER 1998
Rebecca Murtagh speaks about what the Internet does, and will do, for Small Business to the The 12205 Business Council, Minority Business Council, Small Business Council and Women's Business Council by invitation of the Albany Colonie Regional Chamber of Commerce. Click for Archived Story
1998
Rebecca Murtagh invited to speak to "Capital Leadership" class at the Times Union about the emerging power of the Internet and future uses of websites for businesses throughout the capital region of New York.
Karner Blue Marketing is proud to be a Tech Valley, NY company.
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