Search Engine Marketing Myths Vs. FactsSEO SEM Search Engine Myths and Facts

There are many myths that continue to confuse and influence decisions businesses make regarding SEO, SEM and internet marketing. Here are a few Search Engine Myths and Facts to help you become better informed…

 


Search Engine Myth:

Search Engine Optimization is all smoke and mirrors, slight of hand and really a scam or overrated.

Fact:

Given how poorly many SEO’s have served their clients, it is understandable why so many may feel this way. We have been approached by companies that have had their website(s) search engine optimized previously, often by several SEO firms before coming to us and realizing what search engine optimization is.

SEO is, or at least it should be, a marketing method used to leverage search engines as a medium to reach target audiences and promote action. When done properly, SEO is more about putting a website in the path of a qualified customer conducting keyword search on Google, Yahoo, Bing or another search platform.

SEO is an extremely methodic, strategic and intense process…when done properly. And, when done properly, an optimized website will not just achieve #1 Google search position, but achieve visibility to clients using a large number of keywords and phrases related to how they search and how the website qualifies as a result for that search. This approach promotes qualified clicks and conversion of website visitors to customers.

Our SEO clients always enter our relationship with some level of the unknown. It is after going through our proprietary process that clients begin to see why our methods work so well. Of course their understanding increases when they experience real, measurable results.

Want a relationship with an SEO company that delivers results?
Contact us Today!

 


Search Engine Myth:

Submitting your website, or paying to be submitted to the search engines will help you appear faster and higher in search engine rankings.

Fact:

Wouldn’t it be great if that was all it took!? Fact is, you do NOT need to submit as the search engines actually “crawl” the Internet periodically seeking new websites to index. (keep in mind…the less search engine friendly your website is…the more invisible your site may be to this process).

Search engines, especially Google, continually crawls the internet, following every available link and page until there are no more links to follow. Search Engines use their algorithms to determine what they will index, and what qualifies as a result for specific keywords and phrases.

If a search engine can’t find you on it’s own, it is likely you are not search engine optimized and do not have any inbound links to lead the search engines to your website.

If it makes you feel better…go ahead and submit your website.
Google, however, will show you in search engine results when they have done their most recent crawl and deemed your website worthy of indexing and a quality, relevant result for keyword(s), and not a moment sooner.

Here’s what Google says on their website about submission:

Submit Your URL to Google:

We add and update new sites to our index each time we crawl the web, and we invite you to submit your URL here. We do not add all submitted URLs to our index, and we cannot make any predictions or guarantees about when or if they will appear.”

– Google.

Contact us if you want to optimize your website to improve your chances of appearing in Google’s results.

 


Search Engine Myth:

Search Engine Optimization is only important to e-commerce, retail or service companies that want to accept payments online.

Fact:

The fact is, because of recent Internet usage trends, EVERY business should consider search engine optimization and marketing a vital part of their business marketing plan.

This is true whether you are a solo entrepreneur, a small business, mid size company or large corporation. The scale of your website search engine optimization efforts will depend largely on your goals, marketplace, resources, budget and desired return on investment.

Bottom line: If you want to be competitive in today’s marketplace, you must consider SEO a vital part of your marketing strategy.


Search Engine Myth:

Adding meta data makes your website Search Engine “Optimized”.

Fact:

Meta data is only part of the search engine optimization process. To achieve search engine visibility on Google, Yahoo, Bing, and other search engines, a strategically optimized website has a far better chance of becoming visible to target audiences on search.

SEO is about much more than meta data and #1 Google Position.


Search Engine Myth:

The offer to buy 1 million visitors “guaranteed” to my website for only $19.95 is a great investment.

Fact:

Sadly, far too many website owners fall prey to what might appear to be a very frugal way to drive traffic to your website. Consider this…would you rather have 1 million people come to your website without a single one have absolutely no interest in your product, service or business, or would you rather have 50 qualified visitors that are actively seeking what you have to offer?

The old adage…”If it sounds too good to be true…it probably is” applies here.


Search Engine Myth:

You should design, build and launch your website first, and search engine optimize later.

Fact:

Despite the surprisingly continuation of this being a common practice of website designers and development firms, this approach to SEO is not in your best interest if you plan to rely upon the internet to generate new customers.

It is far easier to search engine optimize your website prior, or during the design, programming and copy writing process. A solid understanding of how search engine algorithms work and how they “see” your website is powerful when used to plan the structure, site map, content and SEO of your website.

If you have already invested in the design and creation of your new website, all is not lost. Any website can be optimized after it is live…it may not be quite as effective, but most likely your goals can still be achieved, even if some of the work has to be reworked to optimize the website in a way that search engines, and customers can easily find your website…and your business!

Some search engine consultants will require you to build a website in order to get SEO. Keep in mind, this often indicates that they may primarily be website design and development experts, throwing SEO in because clients have requested it so much they couldn’t resist including it. Often, sadly, many of these companies, although they charge and do some level of optimization, rarely are effective in search engine optimizing a website to compete on search engines and in target markets.

Why we no longer build websites, but rather focus on the marketing aspect of search…

Karner Blue Marketing prefers to help you plan your optimized website or at very least advise you on how best to optimize a site in production or in pre-live status. We can create page-by-page directives for you to implement that will greatly enhance the search engine friendliness of your website.


Search Engine Myth:

I/We hired an SEO, so we must be optimized effectively.

Fact:

Unfortunately, many websites have undergone SEO, only to elude actual search engine ranking that will drive qualified traffic to the website. This has become more common than it should be. Website, Design, Advertising Agencies, Marketing Firms, Consultants and even in-house specialists often add SEO to their skill set. Unfortunately, because many do not have a proven methodology, historic perspective or experience, they do not even know that what they are calling SEO will simply not perform to the client’s expectations.

Not sure if your website is optimized?
It would be our pleasure to conduct an independent SEO analysis to verify that your site is optimized, and if not fully optimized, make recommendations on how to be fully optimized for search.