Long tail keywords in SEO & PPC putting your website in the path of qualified customers using |
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Long Tail Keywords.... Keywords are only as good as the traffic they bring to your website. Sure, you can "optimize" your website with a few keywords in the meta data, but to truly be effective, you must fully optimize your website to be search engine friendly...to the broader audience actively seeking what you have to offer. Many "seo firms" offer programs that focus on specific keyword selection and a monthly "maintenance" fee to manage those keywords. For example, Network Solutions promotes a package that will "optimize your home page and key landing pages" with 20 keyword phrases. The problem with this is that most search engine marketing experts now practice what are called long tail SEO, leveraging the relationship between keywords and phrases that result in a multitude of search possibilities. This rigid, static approach is outdated and likely to leave a large segment of potential customers untapped...search engine trends point toward continued market segmentation into millions of micro markets, rather than the mass markets of days gone by. Many years after statisticians began studying the long tail concept in the 1940's. The concept of Long Tail was introduced to the marketing and internet world by Wired magazine editor Chris Anderson back in October 2004. He later authored the book "Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More", which essentially turns the 80/20 rule (also known as Paretos distribution principle) on it's ear, at least when it comes to the reliance of keywords for search engine marketing to generate results. Essentially, if we apply the concept to SEO and keywords, Long Tail means that instead of the 20% of keywords generating 80% of the clicks or business, that the 80% of less dominant keywords, implemented as phrases that reach a broader mass can actually acheive better results, reflecting how the American economy is shifting from mass market to millions of niches. Knowing your niche and reaching out to it effectively via search is the essence of Long Tail SEO. SEO, search engine marketing and Internet marketing pay-per-click PPC campaigns benefit from long tail keyword strategies because they leverage the greatest number of possibilities, allowing potential customers to find the website under a host of potential keyword search terms that are more likely to invite a qualified click, witrhout having to fall into the mainstream movement toward product or services.Essentially, the more specific and targeted you are, the more successful your internet marketing efforts are likely to perform. No matter how effective your marketing is, you must still have an attractive offer that people desire in order to bring it all full circle to conversion and ROI. | ||
All "SEO" and Internet Marketing Firms are not created equal.
to help our clients leverage the investment in their website, blog, social media and other internet-related assets that actually deliver results: ROI and a positive impact on the bottom line.
These internet and search engine marketing opportunities become most effective when they are orchestrated in an integrated manner to reach your most qualified prospects, earn their click, and promote conversion of that website visitor to a customer.
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