SEO sure has come a long way over the past 12 months. Those of us who live and breathe search engine optimization and marketing may not have experienced as much change in 2008 as those we serve…the businesses that are beginning to demand more from the online extension of their business.
Being on the cutting edge of internet and web marketing methodologies is always fun and rewarding. Early adopters have not only had the benefit of enjoying the benefits that top organic search engine ranking bring to the bottom line, but also the perception from customers and competitors as an industry leader with #1 and top rankings on Google, Yahoo and other search engines.
Which brings us to what I believe represents the biggest shift in the SEO landscape in 2008…the significant leap of understanding by marketers, executives and business owners to what search engine optimization can do for the bottom line.
Of course we are experiencing the infancy of the Internet still, so SEO and overall use of the web surely will continue to evolve significantly at lightspeed rates.
It does seem to this SEO consultant, however, that most businesses, at very least, have come to appreciate the intrinsic value of meeting their customers and clients where they are most accessible…on the web.
This has shifted the perception of SEO from something that only cutting edge internet based companies embrace, to a vital component of overall marketing and sales strategies for businesses in virtually every industry.
I dare to say that one would be hard pressed to find a business or organization that does not need to consider search engine marketing as part of their integrated marketing strategy. Whether the “customer” is a retail buyer, services client, member, investor, employee, subscriber or enrollee, the visibility and conversion of these website visitors is vital to any competitive organization…for profit, or not for profit.
So, as we say goodbye to 2008 and embrace 2009, I think it’s safe to say that SEO has capture the attention of CEOs, CFOs, Presidents, Consultants, small business owners and entrepreneurs interested in being competitive, increasing market share and profits.
Because awareness and education make for better clients, this humble SEO professional looks to 2009 with gratitude and anticipation.
How has SEO evolved for you over the past 12 months?…and Happy New Year!