Twitter and Facebook Enable Social Media Marketers To Reach Customers Directly for 1-to-1 Relationships.Search Engines are the primary tool used by customers to find busineses.

 

Social Media Offers a 1-to-1, Direct Relationship With Your Customers
A “Customer” could be defined beyond obvious e-commerce customers, as service clients, investors, employees, strategic partners, media, bloggers, or basically anyone who supports your business objectives.

Social media promotes un-precidented access between organizations and their audiences. Although the social relationship is based on an “opt-in” platform where your customers choose to “follow” or “friend” you, social media then allows you ongoing access and a platform to present continuous messages to your customers over time. At least until they “opt-out” by un-following or removing you as a friend.

Direct Communication With Your Audience on Social Media
Of course, the primary goal is to be social, but those who respect the medium and relationship find it easier to introduce promotions and action-oriented messaging intended to drive results.

Who is Using Social Media – How do You Reach Your Customers?
Each social media platform has a slightly different dynamic, so there may one or two that may be more appropriate to your business than the others. Carefully select where you invest your time and energy according to how well the following match your goals:

  • Twitter Profile Links
  • Twitter Tweets
  • Twitter Links
  • Facebook Profile Links
  • Facebook Updates
  • Facebook Groups
  • Facebook Pages
  • Facebook Links
  • LinkedIn Pofile
  • LinkedIn Updates
  • LinkedIn Links

Each and every one of these social media assets offer the opportunity for viral marketing and promotion by your audience.

Even more value is added when social media communication is search engine optimized.

Is Your Audience Active on Social Media?

Social Media Platforms Are Not Just For Kids
Twitter and Facebook, the leaders of the social media landscape, show a significant representation of adults above age 35, much to the surprise of many business marketers.

Many business marketers and executives are surprised to know that BabyBoomers have embraced social media at record rates.
-Rebecca Murtagh, President of Karner Blue Marketing LLC

Marketing to Baby Boomers?
Read: Making the Case for Marketing To Baby Boomer on Twitter
a surprising look at Twitter demographics data.

Is Your Audience Active on Social Media?

Social Media Platforms Are Not Just For Kids.
Twitter and Facebook, the leaders of the social media landscape, show a significant representation of adults above age 35, much to the surprise of many business marketers.

Your ability to take full advantage of the eyes and ears of your social media audience will depend on:

  • Relevance of Social Media Demographics of chosen platforms.
  • Availability of assets to dedicate to maintaining Social Media activity.
  • Familiarization with the implied “social rules” of each platform.
  • Whether the social media website allows you to drive traffic to your webiste.
  • Ability to engage in direct, one-to-one dialogue with social media connections.