seo code of ethics the foundation of our professional, ethical "white hat" SEO |
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 Karner Blue Marketing    | ||
SEO Code of Ethics Given that Karner Blue Marketing and our clients are working together to present relevant, accurate, high quality website information in a visitor-friendly format, and given that Karner Blue Marketing is contracted to assist our clients in obtaining and sustaining higher rankings for their pages and higher conversion on their sites, we voluntarily adhere to the following Code of Ethics: Karner Blue Marketing will never knowingly harm a client. We will employ no technology, procedure or program known to risk the client site being removed from search engine indexes or directories, or rendered inoperative. Karner Blue Marketing will not knowingly violate any rules published and enforced by search engines or directories. Search engine rules and guidelines change periodically. When they do, Karner Blue Marketing will act promptly to ensure all of our clients' websites are in compliance with such changes. In cases where questions are raised regarding rules and guidelines, Karner Blue Marketing will contact the relevant search engine(s), request clarification, and await specific guidance. Karner Blue Marketing will not knowingly mislead, harm, or offend a consumer. Karner Blue Marketing will not be a party to presenting false or misleading content on a client website. Karner Blue Marketing will not be a party to utilizing techniques which may cause a visitor to be misled by information presented to or by the search engine, or harmed or offended upon arrival at a client site. Karner Blue Marketing will not countenance the use of such techniques as "bait and switch" -- i.e. creating client pages which do not substantially contain and clearly relate to the optimized keyword or phrase, or which may offend targeted visitors. SitePosition will not knowingly violate any laws. Provincial/State, federal and international copyright, trademark, servicemark laws, and laws pertaining to spamming, will be adhered to strictly. Karner Blue Marketing will not represent the work of others as our own. This includes work done either on previously completed projects or for current client projects. Karner Blue Marketing will not misrepresent our abilities, certifications, standards, education, training, affiliations, technical inventory, or experience. This includes our performance history, company resources (staff, equipment, and proprietary products), and client lists. Karner Blue Marketing will not set unreasonable client expectations. This includes the practice of accepting multiple clients competing for the same keywords, and implying/promising that all will achieve top search engine rankings. This also includes implication or promise that results can be obtained within a time frame that is unrealistic given known search engines behaviors, condition of the client site, and the state of competition. Karner Blue Marketing will protect the confidentiality and anonymity of our clients with regards to privileged information and items implying testimonial support for Karner Blue Marketing. All staff of Karner Blue Marketing are bound to protect confidential and/or sensitive or proprietary information. Without explicit approvals, Karner Blue Marketing will not publish testimonials, proprietary logos, press releases, or any other collateral materials discussing the client. Karner Blue Marketing will work to our best ability to increase or retain the rankings of client sites. Clients contract for fee with Karner Blue Marketing in order to obtain and retain search engine placement. Karner Blue Marketing is charged with an obligation to employ appropriate, ethical technology and methods to improve and retain their clients' rankings in the environment of shifting search engine technology, competitors' strategies, and the needs of the client web site. | ||
An award-winning internet marketing firm specializing in helping clients leverage proven methods and best practices in "White Hat" SEO search engine optimization, SEM, search engine design, website usability ROI, and conversion of visitors to customers. Internet PPC pay-per-click campaigns including Google Adwords, e-business strategy, web planning consulting and integrated marketing strategies. Karner Blue Marketing, LLC offers their expertise to companies throughout the United States and beyond from beautiful upstate New York. 150 miles north of NYC in NY's Tech Valley - Capital District Region. |  | |
