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seo code of ethics the foundation of our professional, ethical "white hat" SEO approach, putting the best interest of our client first . . . always.		Search Engine Marketing Services That Deliver Results!

		Karner Blue Marketing Search Engine Optimization / SEO Code of Ethics “Clients for SEO services should understand that unethical practices, and lack of business standards on the part of some SEO practitioners, put the client's web business at severe risk. Karner Blue Marketing joins other Search Marketing and SEO professionals in supporting and promulgating this Code of Ethics. We are indebted to consultant Bruce Clay, LLC, and others for laying the groundwork of this Code as a foundation for "White Hat SEO” best practices that put our clients first." Rebecca Murtagh White Hat SEO Internet Marketing Consultant, Trainer and Professional Speaker
SEO Code of Ethics Given that Karner Blue Marketing and our clients are working together to present relevant, accurate, high quality website information in a visitor-friendly format, and given that Karner Blue Marketing is contracted to assist our clients in obtaining and sustaining higher rankings for their pages and higher conversion on their sites, we voluntarily adhere to the following SEO Code of Ethics: Karner Blue Marketing will never knowingly harm a client. Our SEO specialists will employ no technology, procedure or program known to risk the client website being removed or blacklisted from search engine indexes or directories, or rendered inoperative. Karner Blue Marketing will not knowingly violate any rules published and enforced by search engines or directories. Search engine algorithims, rules and guidelines change periodically. When they do, Karner Blue Marketing will monitor and when warranted, act to ensure our SEO clients' websites are in compliance with such changes. In cases where questions are raised regarding rules and guidelines, Karner Blue Marketing will contact the relevant search engine(s), request clarification, and await specific guidance. Karner Blue Marketing will not knowingly mislead, harm, or offend a website visitor. Karner Blue Marketing will not be a party to presenting false or misleading content on client websites. Karner Blue Marketing will not be a party to utilizing SEO methods or techniques which may cause a visitor to be misled by information presented to or by the search engine, or harmed or offended upon arrival at a client site. Karner Blue Marketing will not countenance the use of such techniques as "bait and switch" -- i.e. creating client pages which do not substantially contain and clearly relate to the optimized keyword or phrase, or which may offend targeted website visitors. Our SEO firm will not knowingly violate any laws. Provincial/State, federal and international copyright, trademark, servicemark laws, and laws pertaining to spamming, will be adhered to strictly. Karner Blue Marketing will not represent the work of others as our own. This includes SEO done either on previously completed projects or for current client projects. Karner Blue Marketing will not misrepresent our abilities, certifications, standards, education, training, affiliations, technical inventory, or experience. This includes our performance history, company resources (staff, equipment, and proprietary products), and client lists. Karner Blue Marketing will not set unreasonable client expectations. This includes the practice of accepting multiple clients competing for the same keywords, and implying, promising or guaranteeing that all will achieve top or #1 search engine rankings. This also includes implication or promise that results can be obtained within a time frame that is unrealistic given known search engines behaviors, condition of the client site, and the state of competition. Karner Blue Marketing will protect the confidentiality and anonymity of our clients with regards to privileged information and items implying testimonial support for Karner Blue Marketing. All Karner Blue Marketing staff and consultants are bound to protect confidential and/or sensitive or proprietary information. Karner Blue Marketing will not publish testimonials, proprietary logos, press releases, or any other collateral materials unless permitted by the client. Karner Blue Marketing will work to our best ability to increase or retain SEO rankings of client web sites. Clients contract for fee with Karner Blue Marketing in order to obtain and retain search engine placement. Karner Blue Marketing is charged with an obligation to employ appropriate, ethical technology and methods to improve and retain their clients' rankings in the environment of shifting search engine technology, competitors' strategies, and the needs of the client web site.




All "SEO" and Internet Marketing Firms are not created equal. Karner Blue Marketing has earned its reputation, and won awards, by providing solid, ethical and professional services that effectively deliver results to industry, brand leaders across the U.S. and abroad. We are a marketing firm, first and foremost. Of course, we care about top Google rankings and delivering traffic to your website. However, we care much more about effectiveness and success of the services you have engaged us to perform. (How many web or marketing firms even stick around after the "project" is completed?). Founder and President Rebecca Murtagh is an internationally recognized Expert in Search Engine Marketing, Internet Marketing, Website Design Usability and Function. We work with you as part of your team, making recommendations in the best interest of your organization, ALWAYS. leveraging our expertise in: Competitive Strategic Positioning Search Engine Behavior SEO Content & Copywriting Website Usability Clicks to Conversion to help our clients leverage the investment in their website, blog, social media and other internet-related assets that actually deliver results: ROI and a positive impact on the bottom line. Search Engine Optimization - SEO Search Engine Marketing - SEM Internet Marketing - PPC, Email, etc. Social Media Marketing - Twitter, Facebook, Linked In, etc. These internet and search engine marketing opportunities become most effective when they are orchestrated in an integrated manner to reach your most qualified prospects, earn their click, and promote conversion of that website visitor to a customer. Our extensive experience over many years, developing PROVEN methodologies that resonate with our client's business goals, brand and bottom line differentiate us from the sea of so called "SEO's" out there. Our most successful clients are those that invite us to assist them in leveraging all web-related assets in concert to become more competitive, achieve results and improve the bottom line. Are you ready to stragically leverage the internet to serve your bottom line? We invite you to contact us and look forward to working with you! Karner Blue Marketing, LLC is an award-winning internet marketing firm specializing in helping clients leverage proven methods and best practices in "White Hat" SEO search engine optimization, SEM, search engine design, website usability ROI, Internet Marketing and Social Media Marketing to promote conversion of web site visitors to customers. Karner Blue Marketing, LLC offers their expertise to companies throughout the United States and beyond from beautiful upstate New York. 150 miles North of NYC and 150 miles West of Boston in NY's Tech Valley - Capital District Region. We're all about delivering affordable, professional service that delivers results! © 2001-2009 All Rights Reserved Karner Blue Marketing, LLC - Your Virtual Marketing Partner! Follow Rebecca Murtagh as "Virtual Marketer" on Twitter: Recognized as one of the top Tweeters in her market! Follow Karner Blue Marketing on Twitter: