SEO Consulting Services

Want to improve your website’s search engine visibility,
but not sure where to you start? 

 The most important aspect of leveraging search engines is to understand the many aspects to search engine optimization and marketing.

What is SEO?

Search Engine Optimization is optimization of a website to promote organic, natural search engine visibility.

SEO involves far more than the insertion of a few keywords in meta title, description and keywords.  Search engine optimization is most effective when it includes the optimization of the website during the website planning, architecture, website design, SEO web copywriting, user experience, and most importantly, the Conversion of Visitors to Customers. Best practices perform well. However, due to the ongoing changes of the search engine algorithms, changes daily in the world of search engine marketing can be enticing and intimidating.

What is SEM?

Search Engine Marketing focuses on the use of paid search engine advertising campaigns, often in the form of PPC or CPM ads, to entice clicks from search engine results.

Nothing has impacted EVERY business more than the Internet has over the past several years. Research shows that Search Engine Visibility is now more critical than ever to EVERY business, including YOUR business. Your customers are turning to search engines more than print, radio, outdoor advertising, TV and word-of-mouth combined.

Search engines are used more than any other medium by customers of B2B and B2C  customers to find solutions online. This offers tremendous opportunity for companies that recognize the power of search engine positioning on Google, Yahoo, Bing and other search engines and directories.

Search Engine Optimization is a marketing function. Avoid Common SEO Mistakes and Myths and manipulated performance guarantees or promises of millions of visitors to your website that other firms may promise. Karner Blue Marketing SEO Consulting Services are based upon our own methods, developed, continually tested and proven to deliver search engine visibility results over time.

SEO SEM Consulting Services for Small Businesses:

Our Search engine optmization and marketing services for SMBs include:

Keyword Research
Keywords and phrases are the lifeblood of SEO and SEM. Yet, keywords are often the achilles heel of many self-proclaimed SEO, SEM, website design, programming and marketing firms. If your webmaster asks you, the client for a list of keywords, you can expect diminished performance because keywords should always be driven by strategic positioning and research.

Most companies do NOT choose the best keywords for their websites.

In fact, we have yet to meet a company that achieved mastery of the keywords that their customers were actually using.
Our keyword research is driven by data, not guessing and proven to deliver results for every client.

SEO / SEM Strategy
Optimum search engine performance depends on more than top Google rank and clicks. The most successful websites effectively reach qualified audiences, pre-qualify clicks and promote conversion. Strategy is vital to long-term search engine performance.

SEO / SEM & Optimization Management
 Thorough, marketing-focused Search Engine Optimization of your website then analyze and make recommendations on a  month-by-month basis to continually sustain and improve search engine performance.

SEO / SEM  Training
Learn our proven SEO methods for website planning, design, copywriting or comprehensive SEO.
Learn more about Karner Blue U.  

SEO / SEM  On-site Training
An SEO expert will come to your office to work with you or your in house web or marketing team, or work with you virtually via webinar and conference calls to show you how to adapt proven search engine optimization methods to your specific operational, content, database, revenue or service model.

SEO Web Site Copywriting
SEO Copywriting is the creation of unique search engine optimized copy that will improve your web site’s natural organic search rankings. Including Keyword research and competitive positioning strategy.

SEO Guidelines
Have an SEO Consultant develop guidelines for search engine design, copy, and/or search engine meta data and keyword positioning.

What makes our approach to search engine marketing different from the many other SEO consulting firms out there trying to get your business?

Karner Blue Marketing is a Marketing Firm, first and foremost.
Our search engine optimization and marketing consulting services deliver measurable results. 
Learn more about why our approach to SEO and SEM is so effective.

All SEO / SEM services are customized to leverage your organization’s unique USP (unique selling proposition) to promote search engine visibility, clicks and conversion.

Contact us to explore how we may be able to help your business.
You’ll wish you’d done it months ago.