Does your website designer, developer or webmaster really understand SEO?
Truth is, most website designers and developers do not understand SEO very well at all. They may not admit this to you, but most of them are brutally honest with me. Over the past decade or so, one thing has become crystal clear….many of even the most sophisticated national level advertising agencies, high level, award-winning web designers and even marketing firms do not implement the most basic of SEO best practices…most not out of dishonesty…but simply from lack of understanding and professional SEO experience.
It’s true, many will still sell SEO as part of their website design or maintenance without really even understanding how search engine optimization should impact their design, website architecture, programming and content…and most importantly, performance of the website after it goes live.
5 SEO Design Tips for Website Design and Web Development. What you MUST know about search engine design before you hire a website designer or even begin the website design process.
I can honestly tell you that many of our clients come to us after investing many tens of thousands of dollars on SEO with their website designers and developers without really understanding what it is they are (or more specifically NOT) getting for their search engine optimization and marketing investment. When your web designer or programmer doesn’t have a good understanding of what SEO should do for your business, it WILL be difficult for them to build or redesign your website that will help you leverage search engines to achieve your business goals.
It is quite common for a CEO, CFO, company president to approach me or my NY SEO and Internet Marketing Firm looking for some validation or anlaysis of how well their website is performing on search engines. Most already know they are not competing effectively online and simply need the objective analysis from a search engine marketing expert. Often they have already engaged an agency, website design firm or web development company to rebuild their new website and then suddenly realize that if they recreate what they already have, they will have invested a great deal of money, but not really improved their position on search engines, or ROI from their website investment.
Are you in the process of planning a new website design or redesign, or perhaps hiring a web firm to build a new website in the new year? Request an expert SEO Website Analysis, or consider SEO Training.