|
 |
|
Website design begins with marketing.
In general, the website must be viewed as a
marketing tool to be truly effective.
Websites should:
Be attractive and easy to navigate
Provide a clear path for information to be viewed as well as collected by the site owner for marketing intelligence
Give the user a reason to visit (add value!)
Convey the core values and energy of the organization it represents.
Provide a CALL TO ACTION as a means to generate a return on investment.
Be search engine friendly and capable of helping prospects find the site by searching on Google and other search engines.
Be continually updated and linked to through on and offline marketing efforts (email, newsletters, media campaigns, etc.)
Below are examples of Website Makeovers and initial site designs. Good website design goes far beyond graphics, but depends significantly on a good e-business strategy as the beginning of the design process. In addition to adding value, each website is designed to support the client's business goals, promote search engine performance and provide valuable marketing intelligence.
Feedback from Sarita Maybin's clients:
"I love your website....it makes it look like you have a significant staff working for you...
is very professional, easy to navigate, informative....it's great!"
"You are to be congratulated on the significant improvements
and how much more professional it makes your speaking business."
The new website design for this international professional speaker was transformed from a flat site that had not been updated in many months to a site that now:
Introduced this speaker's new brand and logo
Enabled this speaker and author to present her products AND sell them online for the first time
Add audio to the site (invaluable to a professional speaker!)
Have the ability to add news, post announcements, post files for workshop attendees and other areas of content anytime with user-friendly content management tools.
Encourage professional speaking prospects to contact her 24 hours a day, 7 days a week with a marketing intelligence-gathering form on her website.
Click Here to visit actual website.
The new website design for this established Tech Valley NY Leasing Company was transformed from a site with little interactivity that had not been updated in many months to a site that:
Introduces this business' new brand identity and logo
Helps educate their audience about the value of their services
Promotes and explain the value of interactive tools such as leasing calculator and one-page application
Enables the creation of unique pages with time-sensitive content to encourage click-throughs from an email marketing campaign.
Has the ability to add news, post announcements, and update other areas of content anytime with user-friendly content management tools.
Empowers potential customers to contact them 24 hours a day, 7 days a week with a marketing intelligence-gathering form on their new website.
Click here to visit actual website.
Additional website samples:   
© 2003-2004 Karner Blue Marketing - All Rights Reserved.
|
|
|
|
