SEO, the wildly used acronym for “search engine optimization”, has become one of those terms that has slightly different meaning to each person, depending on what they’ve heard, read and what they do.
SEO can mean the practice of optimization, and people are sometimes even called an SEO. Fortunately, all interpretations relate to search engine marketing in some way.
What is unfortunate however, is that most businesses really just don’t understand how SEO can and should be an active portion of your marketing plan.
Here are 3 things I think define TRUE SEO…
1. SEO means actual optimization of the website…not just the meta data.
2. SEO should be targeted to help you find qualified prospects, not just random traffic.
3. SEO is an ongoing practice that requires continual maintenance and optimization, not just a one-time application of keywords.