posted by Rebecca Murtagh, Founder and Chief Strategist of Karner Blue Marketing, LLC
The Social Side of the Web is Vital to Integrated Marketing to Build Brand and Social Influnce
A recent study reveals that socially active consumers are more likely to be engaged in groups, creating spheres of influence invaluable to building a brand, marketing a product, service or idea.
Internet Users Tend to Interact in Groups More Than Non-Internet Users
75% of all adult American adults are active in voluntary groups or organizations
80% of adult internet users are active in voluntary groups or organizations compared to 56% of non-internet users.
Social Media Users Tend to Be More Active in Groups
82% of social network users are active in groups or organizations
85% of Twitter users participate in groups
The Social Influence of Consumers Active in Groups
Studies demonstrate that consumers are more likely to be influenced by the recommendations and reviews of peers or strangers than an advertisement.
90% of Consumers trust recommendations from people they know
70% of Consumers trust recommendations by other consumers online
Source: Nielsen Company
The Social Side of the Internet Offers Rich Opportunity For Marketers
Social interaction has evolved far beyond social updates about what people ate, or broadcasts by advertisers. Social media has become a vital conduit between consumers and the brands, products, services and ideas they are loyal to.
Social Influence Also Plays in to Organic Search Engine Performance
In 2010 Google, Yahoo and Bing began integratin social influence, and consumer reviews in organic search engine algorithms, influencing organic search engine results.
Similar to the introduction of websites, SEO, and digital markeing, business owners and marketers inluding a social media strategy in their digital marketing strategy will dominate the competitive landscape, reach new customers, build brand awareness and enjoy the ROI from their efforts.